In a parago research study conducted in January 2014, we explored macro-economic sentiments about their current path-to-purchase behaviours. The survey was completed by more than 560 UK shoppers.
Here’s what they told us:
Price sensitivity is up 73%: Across all income levels, consumers are looking for the best value.
The majority of shoppers are deal seekers: In fact, 90% look online for deals before they go shopping.
Price is 5X more important than other factor: 65% of today’s consumers say price is the primary influencer on their purchasing decisions.
Download the complete “Let’s Make a Deal: 2014 UK Shopper Behaviour Study” now.