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Personalised Plates
1. hi hello
PERSONALISED
PLATES
One Woman’s Journey
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5. The Psychology of Personalised Plates
• Impression Management
– A way to claim our desired
personal identity
– See also: ingratiation, self-
handicapping
• Personalised Plates in NZ: a
passive way to assert
identity NZ man very angry
7. ‘Re-Framing’ the Plate II
• 1987: Amendments to the Transport
(Vehicle and Driver Registration and
Licensing) Act 1986 allows for the
personalisation of number plates.
• The right to exclusively sell personalised
plates is tendered to Personalised Plates
Limited
– Revenue from sales go to the Road Safety
Trust as per the following:
– A fixed amount of $400,000 per annum
– 22.5% of full priced sales over $4 million
– 25.0% of general issue plates