2. Outline What are QR codes? Increase in smartphone use Applications of QR codes Problems associated with the industry Companies that specialize in QR codes Appendix
4. “QR code” stands for quick response code Creates a link to a URL, coupon, map location, or contact information, and can initiate an SMS (text message) session First used to track auto parts in Japan Popular in Europe and Asia
5. QR codes differ from traditional bar codes QR codes Can be read from any angle Store information vertically and horizontally Can be read by a smartphone Connect you to something else Bar codes Store information vertically and have limited space Must be aligned properly to be read Are read by a scanner
6. QR codes turn print media into interactive media Codes can be changed in real time to reflect continually changing campaigns Printed Digitally rendered
7. To read QR codes on your phone, you should Download a reader that supports your phone Either go to a reader Web site or the app store on your device Open the reading application on your phone Take a picture of the code, making sure it fills the whole screen The reader should direct you to information stored in the code
10. Increase in mobile Internet creates new advertising media 27% of mobile phone users have downloaded an app New apps are being created every day 22 billion Web pages viewed by 50 million users Increase of 200% sinceFebruary 2009 The United States is estimated to spend $41.5 billion on wireless data
11. Advertisers should use QR codes to reach consumers The availability of Internet- capable phones has created an impatient consumer base Using bar codes in traditional print media can give users immediate access to the information they want Smartphone users lookup product information, coupons, and products reviews while viewing products in the store
13. QR codes can be used in a number of ways to turn print media into interactive media
14. The possibilities are endless for QR codes Business cards to make sharing of contact info easier Billboards Clothing for easy access to designer names Produce to give consumers information about grower Name tags at a conference to make information exchange easier For sales signs that link to realtor info or more information about the house Menus to give people nutritional information Appliances to direct consumers to manual Taxi/bus signs for schedules or to call a taxi … Source: 101 uses for QR codes: http://blog.greattv.com/2010/06/101-uses-for-quick-response-qr-codes-creating-audience-engagement-with-the-next-killer-us-app/
15. QR codes can be used in pharmaceutical advertising to broaden consumer reach A code on a pill bottle could link to more information about the drug or the product Web site It could connect the user with his/her pharmacy to ask questions Codes on print media could link doctors with e-detailing, a sales person, or a Web site for more information Codes could allow for tracking to monitor behavior of physicians Sales force could monitor how many physicians visit Web site via code link Coupons could be sent to end user through the code
17. The QR code readers lack consistency Example of code reader review for the iPhone Not all camera phones are capable of reading QR codes Many different readers available for different devices Not all readers are capable of reading stored information QR code reader programs
18. Problems associated with mobile devices that read QR codes Some devices are not capable of reading QR codes Such as phones without Internet capabilities or phones without cameras Service plans charge for data use — and users may not be willing to pay Not all Web sites are compatible for mobile viewing Delivery of rich media can sometimes be difficult over mobile IP
Editor's Notes
QR codes, which stands for quick response codes, were developed in Japan and were first used to track auto parts. Since there development, they have been adapted for use in advertising because of the amount of data that can be stored in a QR code. QR codes create a link to a URL, coupon, map location, or contact information and can initiate an SMS session. Adoption is slow in the United States, but QR codes a very popular in Europe and Asia.
QR codes differ from traditional bar codes in the way the information is stored and read. Traditional bar codes only store information vertically and must be read vertically by a scanner. QR codes store information vertically as well as horizontally, they can be read from any angle, and are read by smart phones. They have the ability to connect you to something digital.
QR codes bridge the gap between print media and interactive media. Codes can be changed in real time to reflect changing campaigns. They can either be printed or digitally rendered.
Downloading QR readers to your smart phone is easy. You most likely need to visit the “app store” on your phone or visit the Qeb site of the QR reader.
Generating a QR code is easy and can be free. This is an example of a QR code generator at kaywa.com. Simply follow the steps above and click generate.
The increase in mobile Internet users is creating a new space for advertising. New apps are being created every day. By 2011, sources estimate that almost 50% of the American population will have a smartphone. QR codes are another way to broaden consumer reach.
Consumers are spending a lot of time researching on their mobile phones. Studies say that users research product information in the store before making a purchase. QR codes are one way to target this segment and give them the information they may already be looking for. With availability of information, smart phones have created an impatient consumer base. They want information immediately. If your product can’t quicklyprovide the information they want,it will most likely be pushed out of the consideration set.
The industry is currently fragmented. QR codes are all the same – it’s the reader programs that are not consistent. Above is a review of QR code readers available for the iPhone. It is difficult to find a reader that is capable of reading all the possible information that can be stored in a QR code.
