branding, marketing, social media, response time, public relations, PR, media, crisis response, story telling, customer support, twitter, facebook, linkedin, quora

1. Being on a social platform is great – but how
good is your response time?
The PR Workshop - your
communications powerhouse

2.  Globally, brands are increasingly
incorporating social media into their
marketing arsenal
 Customers find it very easy to look up to your
brand handle (twitter) or page (face book) and
vent their thoughts on their brand experience
 Is YOUR brand a listening brand in social-
media?
The PR Workshop - your
communications powerhouse

3.  They are socially present 24/7 in the true
sense
 Humans monitors the social brand noise
every minute
 They respond to followers with jet-speed
 Among the top 10 listening brands, the #1
responds in 3 minutes, and #10 in 27
minutes
The PR Workshop - your
communications powerhouse

4.  24/7 No bureaucracy, when it comes to
ownership of a social response
 Sense of urgency across functions, in leadership
to contain brand ‘noise’
 Blue-print in place for a response flow
mechanism on social
 The response flow does not take more than 30
minutes – at worst
The PR Workshop - your
communications powerhouse

5.  Having seen some pointers, do you think your
brand is listening on social-media
 Loads of difference between being social, and
listening social
 Make your brand a listening brand, else
perish
 Make your marketing social-listening ready
The PR Workshop - your
communications powerhouse

6. Ask you how to make you a listening brand
@prhq / theprworkshop@gmail.com
The PR Workshop - your
communications powerhouse