There are some digital tools that no Digital Marketer can do without; including a suitable social media management system, an easy to use CMS and a robust email platform. This presentation looks at the top 5 digital marketing tools that the experts use to create and successfully managing digital marketing activities. Find out how you can apply them to your own digital marketing approaches to improve your customer acquisition, conversion and retention strategies.

1. 1Oxford Professional Education Group Ltd
Digital Marketing Tools
Adam O’Riley
Marketing Manager at The Nurture Group Network

2. 2Oxford Professional Education Group Ltd
Introduction
Digital
Marketing
Tools

3. 3Oxford Professional Education Group Ltd
Email
Email service provider
Great software for message automation
Customer segmentation and personalisation
CRM - loyalty schemes
Open and click through rate data
Welcome series
A/B Split testing | Time of Day | Subject line
Basket abandonment

4. 4Oxford Professional Education Group Ltd
CMS
Magento integrates with Wordpress
Makes uploading product info and content easy
Bronto also plugs into Magento
Enabling basket and customer purchase data to
be pushed into the email software
Exporting product sales so you know which
products to push
Merchandising

5. 5Oxford Professional Education Group Ltd
SEO
MOZ Page title tool
Keeps you within Google's character limits…
..helping you avoid trunc…….
Make sure you're getting high ranking keywords
Also the types of character matter

6. 6Oxford Professional Education Group Ltd
Affiliates
Great tool for acquiring new customers
Extensive network of websites to suit any industry
Also can be good to testing markets and location
Tenancies, banners, roadblocks
Affiliate email listings
Need to be careful you don't give away too much margin
Allows you to promote your product/brand on external relevant websites

7. 7Oxford Professional Education Group Ltd
Social
Automatically URL shortens
Management of your chosen social networks from a single location
You don’t need to keep logging in to different profiles
Monitor all chosen channels from one place
Schedule the posting of content to any of your channels
Adds analytics tracking code to all social posts automatically

8. 8Oxford Professional Education Group Ltd
Question time..

9. 9Oxford Professional Education Group Ltd
Thank you..
@adamoriley
adamoriley