by John Bell, Global Managing Director, Social@Ogilvy Click here to read more on Fast Company - http://bit.ly/SocialContentMarketer

1. what
makes a
BY john bell

2. what
makes a
Mining social and
customer data for
content insights
and ideas
—after all, people are telling us what
content they want in social media and
Google

3. what
makes a
Designing content
for many screens
and contexts
—for when mom’s standing in the aisle
at Target as opposed to on her tablet in
front of the TV

4. what
makes a
Delivering content
across a wide network
—not just posting on owned and social sites
but delivering content through partners and
even ad channels

5. Getting facile with
all sorts of multimedia
—from low-fi videos to the ubiquitous
infographic, you need a virtual content
factory today
what
makes a

6. what
makes a
Evaluating
and optimizing
all of the time
—real-time adjustments to content delivery
are the name of the game today

7. what
makes a
Above all, always ask yourself this question:
Why would my customers
and their influencers care
about this content enough to
spend some time with it and
pass it along to a friend or
social connection?

8. what
makes a
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