For marketers, the power of video is derived from the impactful stories we tell. The pharmaceutical industry affects such a wide spectrum of people from every walk of life—each with their own perspective and story to tell. Continue reading to see how video platforms are working with our industry to bring authentic user-generated video to the masses.

1. Chris Cullmann│@Cullmann
September 2016

3. PHARMA’S STORYTELLING
OPPORTUNITY
The pharmaceutical industry affects such a wide spectrum of
people from every walk of life—each with their own perspective.
Pharma marketers can use storytelling to:
• Harness the many narratives from patients, caregivers,
healthcare professionals, and healthcare employees
• Bridge languages and cultures with powerful new mediums
• Telegraph pain, healing, sorrow, and happiness from a first-
person perspective
• Put the creation process in the storyteller’s hands

4. STORYVINE CAN
BRIDGE THE GAP
• Storyvine puts the creation process
into the storyteller’s hands
• Simple interface with user prompts–
shoots using native video display
• Allows brands to manage the
publishing of user-generated videos
in real time with cloud-based
infrastructure
• Minimal training and no IT-
requirements for brands to manage
• It includes guardrails for med/legal
compliance. All content is moderated
via secure web interface prior to
approval
• Users can review content before
uploading to administrative interface
Visuals (like video) are processed
by the brain 60,000 times faster
than text

6. VIDEO’S BIG
DATA STORY
• Video appears in 70% of Google’s top 100 search results1
• You’re 53 times more likely to appear on Google’s first page
if you have video1
• Video triggers emotional responses and creates connections
that other mediums are incapable of developing
• Video accounted for 68% of consumer internet traffic in 2015
• Estimates expect that to grow to 82% by 20202
• US adults spend 5.5 hours engaging with video content each
day2
1https://searchenginewatch.com/sew/news/2049695/top-google-result-gets-364-clicks-study
2Manhattan Research Taking the Pulse v14-16; Medscape Internal Usage Data June 2016