Analysis of over 10 bn emails sent in India by nearly 300 brands from January 1, 2014 to December 31, 2014, discover the latest email benchmark data on open rates, click-throughs and list churn, and get insights on email marketing in India including: • How are your emails campaigns performing compared to the average in India? • How much work do you need to do to join the ranks of top performers? • What India Marketer has to say about Email Marketing: Voice of Email Marketing (#VOIM)? • Octane's top recommendations on how to improve your Email Marketing in 2015-16 #Inbox2016?

1. #Inbox2015 #Inbox2016
Report 2015
The 2nd Annual State of Email Marketing India Research
Top Highlights & Recommendations
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.

2. Research Coverage:
Over 10 bn Emails (promotional and transactional)
Thousands of Campaigns
India specific
300+ leading brands in India
150 mn+ Email boxes
400+ India Digital Marketers
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.
#Inbox2015 #Inbox2016

3. Top Research Highlights:
India Email Marketing 2015
1.
‘Frequency/Volumes of
Sending Emails’ most
important factor impacting
Inbox Deliverability
2.
India Marketers biggest
challenge is ‘Reaching out to
the Target Audience’
3.
46% of subscribers think
‘Emails were Not Relevant’
to them and is the major
reason for unsubscribes
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.
#Inbox2015 #Inbox2016

4. Top Research Highlights:
India Email Marketing 2015
4.
eCommerce: 300% Increase
in Open Rates between
9am - 12pm
5.
1 Rupee invested on Email
Marketing delivers 95
Rupees of Revenues
6.
Mumbai leads over Delhi
for the 1st time for Email
Engagement
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.
#Inbox2015 #Inbox2016

5. Top 5 Recommendations:
How to Improve Email Marketing in 2015-16
1.
Mobile First Emails
2.
Agile Dynamic Mailer
Content
3.
Email Media Advertising to
acquire New Customers
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.
#Inbox2015 #Inbox2016

6. Top 5 Recommendations:
How to Improve Email Marketing in 2015-16
4.
TransPromo:
Combine Transactional
Alerts & Promo Campaigns
5.
Email CRM Programs:
Structured Automated Programs like
Welcome Program for new subscribers
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.
#Inbox2015 #Inbox2016

7. Download your PDF for this report from octaneresearch.in and
also sign up to our monthly newsletter for the Latest India Mobile Marketing
Insights, Email Marketing Trends delivered once a month to your Inbox.
Follow us on twitter @octane.in
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.
#Inbox2015 #Inbox2016

8. Thanks for watching!!
#HappyEmailMarketing2015
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#Inbox2015 #Inbox2016

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#inbox2015 #inbox16
All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.