http://blog.obsurvey.com/go/SSPIT/ Avoid making these online survey mistakes and pitfalls to ensure that your data is the accurate, reliable and untarnished. Get the important information you need NOW, with Obsurvey's FREE 30 day trial: http://blog.obsurvey.com/go/SSPIT/

1. You Want To Avoid
These Survey
Pitfalls, Don’t You?
troublesome
survey
questions

2. Troublesome survey
questions that could affect
the reliability and accuracy of
your results…

3. …and how to avoid them.

4. Leading Questions
Answering questions a certain
way based on the wording or
structure of them

5. Example:
You like Obsurvey’s new and
improved logo, don’t you?
Better phrasing:
Do you like Obsurvey’s new
logo?

6. Loaded Questions
Push respondents towards a
specific answer choice based
on socially desirable opinions

7. Example:
Is it terrible for parents to
smack their children?
Better phrasing:
Should parents be allowed to
smack their children?

8. Assumptions
Assume the respondents are
familiar with the specifics.
Respondent may agree with
the statement part questions,
but not assumptive part.

9. Example:
Does the lack of courtesy shown by
hotel receptionists, in your
opinion, influence the experience of
the customers staying at hotels?
Better phrasing:
Do you think that customer service can
affects a customer’s experience at
hotels?

10. Jargon & Slang
Use words that are direct and
familiar to the respondents.
Try not to use jargon, slang,
abbreviations or technical
concepts.

11. Double Negatives
When two “no” words are used
in the same sentence.
Confusing and can result in
respondent answering the
opposite way that they intended
to.

12. Example:
Do you agree that boys who play
football is not uncommon?
Better phrasing:
Is it common for boys to play
football, in your opinion?

13. Double Barreled Questions
Split questions into more than
one part, idea or
meaning, but only allows the
respondent to answer once.

14. Example:
Does your home make you feel safe
and warm?
Better phrasing:
Do you feel safe in your home?
and then ask,
Does your home keep you warm?

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