http://blog.obsurvey.com/go/SSITV
Using Incentives For Your Online Surveys the RIGHT Way
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2. Offer an incentive…not a bribe!
Form of thank you or encouragement rather
than a coercion
As a thank you, you are less likely to gather
influenced or ingenuous results.
3. Size should be big enough to generate
interest not influence or manipulate answers.
A small token can increase responses
considerably.
10. If your survey is anonymous, deliver your
incentive or reward without taking contact
details .
Give in digital format that you can include in
the thank you page of your survey.
11. Examples of when surveys benefit from
incentives:
• If you need to reach a wide scope of
respondents
• If you have a longer survey you want
people to answer
• If your questions are fairly in-depth or
challenging
12. The most important thing to remember
when offering an incentive is…
Make sure that your
incentive is aligned with
your audience and survey
topic and does not
contradict your company
values or survey topic.
13. Create Your Survey Today!
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