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Creative packaging_overview by ODB
1.
2.
Вчера ©AndyMartin2015 Узнаваемость Информирование Транспортировка Четкое разделение между товаром
и упаковкой
3.
Сегодня ©AndyMartin2015 Создать личность. Увеличить время
контакта с потребителем. Товар vs упаковка. Размытие грани между значимостью товара и упаковки.
4.
Завтра ©AndyMartin2015 Новация становится шаблоном. Волшебство превращается в обыденность. Как пойти
на вечеринку, где все одеты одинаково?
5.
©AndyMartin2015 УЗНАВАЕМОСТЬ ФУНКЦИОНАЛЬНОСТЬ УНИКАЛЬНОСТЬ НАВИГАЦИЯ КРИТЕРИИ Идентификация продукта Удобство использования Личность
бренда Путь в толпе или как потребитель находит продукт
6.
©AndyMartin2015
7.
Freehand Fonts 1 ©AndyMartin2015 Дружественный
и достоверный тон. Холодные проекты, которые выглядят свежо и спонтанно. Уход от массовой продукции, признак подлинности.
8.
Hipsterism ©AndyMartin2015 2 Объединяет прошлое с современным
языком для сопричастности с потребителем. Альтернативность, которая несет в себе изысканность и интеллектуальность.
9.
Resignifying ©AndyMartin2015 3 Интеграция между продуктом и графическими элементами
для создания игривого подхода к продукту. Любопытство в повседневном.
10.
Kraft is King ©AndyMartin2015 4 Дизайнеры
по-прежнему выбирают Kraft за возможность создавать функциональные и привлекательные продукты.
11.
Bold Geometry ©AndyMartin2015 5 Крупные, а
иногда и брутальные геометрические паттерны, с яркими активными цветами создают сильное и неизгладимое впечатление.
12.
Black / White ©AndyMartin2015 6 Контраст
- всегда привлекает внимание. Белые и прозрачные упаковки - выражение простоты и ясности.
13.
No photo product ©AndyMartin2015 7 Стилизация
либо полное отсутствие изображения товара на упаковке. NOTHING
14.
©AndyMartin2015 НЕЙМИНГ СТИЛИЗАЦИЯ СВОЙСТВА ТОВАРА СИТУАЦИЯ ПОТРЕБЛЕНИЯ ФУНКЦИОНАЛЬНОСТЬ МЕТОДЫ
15.
brand: Vizit agency: Vozduh country:
RUSSIA Нейминг ©AndyMartin2015
16.
brand: NYC Spaghetti designer:
Alex Creamer country: USA Нейминг ©AndyMartin2015
17.
brand: Kiwi eggs agency:
Polaris country: Украина Нейминг ©AndyMartin2015
18.
brand: Masters of
Bakery agency: Tough Slate Design country: Украина Стилизация ©AndyMartin2015
19.
brand: Zombi agency: Brandenburg country:
Исландия Стилизация ©AndyMartin2015
20.
Стилизация ©AndyMartin2015 brand: Eggs for
Soldiers agency: Springetts Brand Design Consultant country: Англия
21.
brand: Thomas J
Fudge agency: Big Fish Design Limited country: Англия Стилизация ©AndyMartin2015
22.
©AndyMartin2015 Свойства товара brand: Farm
Love agency: Please See Advertising country: Индия
23.
©AndyMartin2015 Свойства товара brand: Sprout agency:
Springetts Brand Design Consultants country: Англия
24.
©AndyMartin2015 Свойства товара brand: Help
Remedies agency: littlefury country: USA
25.
©AndyMartin2015 Свойства товара brand: Klein
Constantia agency: Terence Kitching country: Англия
26.
©AndyMartin2015 Функциональность brand: Marc Jacobs agency:
Established country: USA
27.
©AndyMartin2015 Функциональность brand: Wine Pouch agency:
Reverse Innovation country: Италия
28.
©AndyMartin2015 Функциональность brand: Hexagon Honey agency:
Максим Арбузов country: Россия
29.
©AndyMartin2015 Функциональность
30.
©AndyMartin2015 Ситуация потребления brand: a
copo! country: Португалия
31.
©AndyMartin2015 Ситуация потребления brand: Heresod design:
Prompt Design country: Португалия
32.
©AndyMartin2015 Ситуация потребления brand: Real
Juice design: Corea del Sur country: Испания
33.
©AndyMartin2015 Ситуация потребления brand: Poilu design:
Simon Laliberte country: Франция
34.
©AndyMartin2015 Ситуация потребления brand:
Delhaize design: Lavernia & Cienfuegos country: Испания
35.
©AndyMartin2015 Ресурсы www.thedieline.com www.pentawards.org www.lovelypackage.com www.packagingoftheworld.com
36.
©AndyMartin2015 СПАСИБО!
37.
©AndyMartin2015 Креативная упаковка
38.
©AndyMartin2015 Креативная упаковка
39.
©AndyMartin2015 Креативная упаковка
40.
©AndyMartin2015 Креативная упаковка
41.
©AndyMartin2015 Креативная упаковка
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