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1. Updated 1/20/12
2012 Prius vs 2012 Honda Insight
january 2012
Look inside for detailed info about this summary,
important safety information and disclaimers.
Top Prius Two Advantages
Over Insight EX
Honda used the Insight name on its first hybrid, a two-seater that some say looked like it came from
a science-fiction movie. It was sold from 1999 to 2006. The Insight considered here is a five-seater
introduced in 2009 as a 2010.
For 2012, Insight receives a few exterior and interior aesthetic tweaks, such
as blue-tinted headlight covers, a new grille, revised front and rear
spoilers and a slight improvement in rear head room. Mechanically,
however, Insight remains essentially unchanged.
„ mAny SAfETy fEATurES
Toyota knows how important safety is, so Prius has
a generous complement of features.
• Driver’s knee airbag
While both Insight and Prius have many of the
same airbags, only Prius goes the extra mile by
including a driver’s knee airbag.
• four-wheel disc brakes
Prius uses disc brakes on all four wheels for extra
braking confidence. Insight uses older-style drum
brakes in the rear.
„ AwArD-wInnIng VAluE
Over the years, Prius has been showered with
awards from many industry experts. Specifics about
these awards are detailed inside this Edge.
• Best overall value
Prius was named a best overall value nine years in
a row.
• most dependable
Prius was ranked “Most Dependable Compact Car”
four years in a row.
• more standard features
When it comes to entertainment and connectivity,
Prius has a big edge on Insight.
„ rOOmy AnD nImBlE
Considering how svelte and maneuverable Prius
is, it’s surprising just how much room it has inside.
• The long and short of it
Prius has a longer wheelbase than Insight for
better ride quality, yet it has a tighter turning
circle for easy maneuvering.
• mid-size interior
In EPA classifications, Prius has so much interior
room it’s officially classed as a mid-size car.
Insight is a compact.
• generous passenger room
By several measures, passengers enjoy more
room in Prius than in Insight. This is especially
true for rear-seat passengers.
„ TOyOTA EngInEErIng AnD EXPErIEncE
Toyota is a world-leader in hybrid technology,
and it shows: More Prius have been sold than any
other hybrid model.
• Hybrid Synergy Drive
Toyota’s advanced technology gives Prius better
fuel-economy estimates than Insight and more
horsepower as well.
• The power of experience
Millions of worldwide hybrid sales give Toyota
unparalleled experience. Honda’s worldwide
hybrid sales are in the hundreds of thousands.
Over Insight EX
„ m„ rOOmy AnD nImBlE
2012 Honda Insight
2012 Prius
Honda used the Insight name on its first hybrid, a two-seater that some say looked like it came from
a science-fiction movie. It was sold from 1999 to 2006. The Insight considered here is a five-seater
For 2012, Insight receives a few exterior and interior aesthetic tweaks, such
as blue-tinted headlight covers, a new grille, revised front and rear
spoilers and a slight improvement in rear head room. Mechanically,
2012 Prius2012 Prius

2. 20I2 PRIUS vs.
20I2 HONDA INSIGHT
2
Insight is a purpose-built, dedicated hybrid car based on an
extended Fit platform. Perhaps as a side-effect of Honda
wanting a low MSRP, the base-grade Insight left out some
features many buyers consider important, such as stability
control and traction control. Insight shoppers should be
reminded that Prius includes the Star Safety System™
on
every grade.
Here are some of the major features of the Insight model range.
INSIGHT
Engine
1.3L 8-valve SOHC 4-cylinder gas engine
Integrated Motor Assist®
hybrid electric system
Transmission
Continuously variable
Driveline
Front-wheel drive
Standard Features
Dual-stage front airbags
Front seat-mounted side airbags
Side curtain airbags
Front active headrests
Anti-lock braking
Electronic brake-force distribution
Daytime running lights
Vehicle Stability Assist™
with traction control
Tire pressure monitoring system
160-wattA M/FM/CD/MP3/MPA/AUXaudios ystem
with 2 speakers
Drive-by-Wire™
throttle system
Eco Assist™
Automatic climate control
Power windows with auto-up/down
driver’s window
Tilt and telescopic steering column
60/40 split-folding rear seatback
Body-colored folding power side mirrors
2-speed intermittent windshield wipers
Rear window wiper/washer
Compare to
Prius One
Insight at a glance
EX
The EX differs from the LX by adding:
Standard Features
Steering-wheel-mounted paddle shifters
15-inch alloy wheels
Heated side mirrors with integrated turn indicators
Driver’s and front passenger’s seatback pockets
Driver’s and front passenger’s vanity mirrors
160-watt audio system with 6 speakers
Leather-wrapped steering wheel and shift knob
Bluetooth®
HandsFreeLink®
Halogen headlights with auto on/off
Compare to
Prius Two
Insight is a purpose-built, dedicated hybrid car based on an
extended Fit platform. Perhaps as a side-effect of Honda
wanting a low MSRP, the base-grade Insight left out some
features many buyers consider important, such as stability
control and traction control. Insight shoppers should be
on
Here are some of the major features of the Insight model range.
2012 Honda Insight
LX
The LX differs from the Insight by adding:
Standard Features
Security system with remote entry
Cruise control
Audio system with USB and 4 speakers
Steering-wheel-mounted cruise and audio controls
Center console with armrest and
storage compartment
Floor mats
Map lights
Compare to
Prius Two

3. 20I2 PRIUS vs.
20I2 HONDA INSIGHT
3
„ rOOmy & nImBlE
The long and short of it
Prius has a longer wheelbase than Insight, which may
contribute to Prius’ refined ride. Remarkably, Prius also
has a shorter turning circle. It’s the best of both worlds:
big-car ride quality with small-car nimbleness.
„ TOyOTA EngInEErIng & EXPErIEncE
Hybrid Synergy Drive
Toyota’s Hybrid Synergy Drive (HSD) is a series/
parallel hybrid design, meaning it can power
the car using electric drive, gas drive or both.
Insight’s Integrated Motor Assist is a mild hybrid,
meaning the gas engine is always the primary
power source. Toyota’s advanced technology
results in Prius having more horsepower yet
better mileage ratings than the Honda.
Prius Insight
Prius
Advantage
Powertrain
type
Hybrid
Synergy Drive
(parallel hybrid)
Integrated
Motor Assist
(mild hybrid)
Hybrid
system net
horsepower
134 98 36
EPA-est. fuel
econ., city
(mpg)1
51 41 10
EPA-est fuel
econ., hwy
(mpg) 1
48 44 4
EPA-est.
fuel econ.,
combined
(mpg)1
50 42 8
The power of experience
Toyota’s experience may contribute to Prius
being the world’s best-selling hybrid. Since its
introduction, more than 2.3 million Prius have
been sold worldwide. Add in Toyota’s other hybrid
models, and Honda’s sales pale in comparison.
Toyota Honda
Hybrid vehicles sold,
worldwide (est.)
3.3 million 370,000
Prius Insight
Prius
Advantage
Wheelbase (in.) 106.3 100.4 5.9
Turning circle (ft.) 34.2 36.1 1.9
Mid-size interior
Though Prius has a shorter overall length than
Insight, efficient packaging means it actually has
more passenger space than Insight. In fact, Prius
is EPA-rated as a mid-size car, while Insight is
rated as a compact.
Prius Insight
Passenger volume
(cu.ft.)
93.7 85.0
EPA size rating Mid-size Compact
Prius Insight
Generous passenger room
By many interior measures, Prius offers more room
for passengers, especially those in the rear seat. It
helps make Prius a pleasant, comfortable way to
travel. In contrast, some Insight passenger may feel
more closed in.
Prius Insight
Prius
Advantage
Shoulder
room, f/r (in.)
54.9/53.1 52.7/50.4 2.2/2.7
Hip room,
f/r (in.)
52.7/51.2 51.6/48.7 1.1/2.5
Head room,
rear (in.)
37.6 36.9 1.7
Leg room,
rear (in.)
36.0 33.0 3.0
Prius Advantages
A Closer Look

4. 20I2 PRIUS vs.
20I2 HONDA INSIGHT
4
„ mAny SAfETy fEATurES
Driver’s knee airbag
Both Prius and Insight have a generous assortment of
airbags, including front, front-side and side curtain,
but Prius goes further by having a standard driver’s
knee airbag not available on Insight.
Prius Insight
Driver and front-
passenger airbags
Standard Standard
Driver and front-passenger
seat-mounted side airbags
Standard Standard
Side curtain airbags Standard Standard
Driver’s knee airbag Standard Not availableDriver’s knee airbag Standard Not available
„ AwArD-wInnIng VAluE
Four-wheel disc brakes
Disc brakes typically perform better than drum
brakes when wet or when under extended use.
Prius uses disc brakes all around, but Insight uses
older-style drum brakes on the rear wheels.
Prius Insight
Front brakes Disc Disc
Rear brakes Disc Drum
Best overall value
IntelliChoice awarded Prius the
coveted “Best Overall Value of the
Year” award for 2011. Just as it did in
2010. And 2009. And 2008. And each
of the five years before that. In fact,
Prius has won the award nine years in
a row.2
Most dependable
J.D. Power and Associates awarded Prius
the “Most Dependable Compact Car”
award for 2011. Just as it did in 2010.
And 2009. And 2008. In fact, Prius has
won the award four years in a row.3
More standard features
For 2012, Prius offers significantly more
entertainment and connectivity features as standard
equipment, even when comparing the middle-of-
the-line Prius Three with the top-of-the-line Insight
EX with navigation.
Prius Three
Insight EX with
navigation
Navigation Standard Standard
Bluetooth®
wireless
technology
Standard Standard
EntuneTM 4
Standard Not available
SiriusXM Satellite®
Radio (includes 90-
day trial)
Standard Not available
HD Radio with
iTunes®
tagging
Standard Not available
Advanced voice
recognition
Standard Not available
Smart Key System Standard Not available
Prius Advantages
A Closer Look

5. 1 EPA-estimated mpg. Actual mileage will vary. 2 2011 IntelliChoice.com; Mid-Size Car; IntelliChoice is a registered trademark of
Automotive.com, LLC. 3 The Toyota Prius received the lowest number of problems per 100 vehicles among compact cars in the
proprietary J.D. Power and Associates 2009-2011 Vehicle Dependability StudiesSM
. 2011 study based on 43,700 consumer responses
measuring problems consumers experienced in the past 12 months with three-year old vehicles (2008 model-year cars and trucks).
Proprietary study results are based on experiences and perceptions of consumers surveyed October – December 2010. Your experiences
may vary. Visit jdpower.com. 4 Includes three-year Entune subscription. Be sure to obey traffic regulations and maintain awareness
of road and traffic conditions. Select Entune apps use a large amount of data, and you are responsible for all data charges. Apps and
services vary by phone and carrier. Not all apps and data services are available initially. See toyota.com/entune for the latest information
regarding apps and services.
©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY
PROHIBITED.Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products.The information contained herein was up-to-
date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no
liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales,
U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data
or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer
ofToyota Products.
Log onto www.Toyota-eShowroom.com,
then click “Resources.”
Select Edge Series. View and/or print this
document—as well as any Edge or Hot
Sheet from the University of Toyota.
For more information about Prius, check
out the Prius sections in eSource and
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For hands-on feature
comparisons, be sure to
watch the Edge Live videos
on eShowroom.
Competitive Comparison reflects most current information available for stated model year vehicle. Competitive vehicle data sourced
from Polk Price & Specifications Professional and from competitor websites April 2011. All information is believed to be correct at date of
printing and is subject to change without notice.
Check out Toyota-eShowroom for access to this
Edge Competitive Comparison series and more...
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