I did a short talk at a meetup in Montreal recently. I spoke about mobile as a consumption platform and how companies should leverage that within ecommerce and retail industry.

1. Mobile, consumption
& couch potatoes.
By @ngardideh

2. Why are we talking about
mobile?

3. Almost every person in the
world will carry a smartphone.!
Soon.

4. Mobile Adoption

5. Tipping Point

6. 59%
Facebook Ad Rev
80%
Twitter Ad Rev
75%
Pinterest MAUs
from mobile

7. 52%
JackThreads Rev
43%
Rue La La Rev
40%
Fab Rev
from mobile

8. Mobile matters.!
Build for mobile.

9. 20%
Revenue
175k+
Downloads
m.frankandoak.com

10. Acquisition
• Download Banners!
• Exclusive Offers!
• Email flows!
• Retargeting Purchasers!
• Advertising

11. Revenue Share
• Behaviour comes naturally, can be nurtured!
• Work on optimizing entry points:!
• Email!
• Search!
• Personalize

12. An experience that
invites consumption

13. Couch-Mode

14. Thank You.
www.frankandoak.com @ngardideh