Mobile, consumption
& couch potatoes.
By @ngardideh
Why are we talking about
mobile?
Almost every person in the
world will carry a smartphone.!
Soon.
Mobile Adoption
Tipping Point
59%
Facebook Ad Rev
80%
Twitter Ad Rev
75%
Pinterest MAUs
from mobile
52%
JackThreads Rev
43%
Rue La La Rev
40%
Fab Rev
from mobile
Mobile matters.!
Build for mobile.
20%
Revenue
175k+
Downloads
m.frankandoak.com
Acquisition
• Download Banners!
• Exclusive Offers!
• Email flows!
• Retargeting Purchasers!
• Advertising
Revenue Share
• Behaviour comes naturally, can be nurtured!
• Work on optimizing entry points:!
• Email!
• Search!
• Perso...
An experience that
invites consumption
Couch-Mode
Thank You.
www.frankandoak.com @ngardideh
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Mobile, Consumption and Couch Potatoes - MTL + ECommerce

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I did a short talk at a meetup in Montreal recently.

I spoke about mobile as a consumption platform and how companies should leverage that within ecommerce and retail industry.

Published in: Business, Technology
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Mobile, Consumption and Couch Potatoes - MTL + ECommerce

  1. 1. Mobile, consumption & couch potatoes. By @ngardideh
  2. 2. Why are we talking about mobile?
  3. 3. Almost every person in the world will carry a smartphone.! Soon.
  4. 4. Mobile Adoption
  5. 5. Tipping Point
  6. 6. 59% Facebook Ad Rev 80% Twitter Ad Rev 75% Pinterest MAUs from mobile
  7. 7. 52% JackThreads Rev 43% Rue La La Rev 40% Fab Rev from mobile
  8. 8. Mobile matters.! Build for mobile.
  9. 9. 20% Revenue 175k+ Downloads m.frankandoak.com
  10. 10. Acquisition • Download Banners! • Exclusive Offers! • Email flows! • Retargeting Purchasers! • Advertising
  11. 11. Revenue Share • Behaviour comes naturally, can be nurtured! • Work on optimizing entry points:! • Email! • Search! • Personalize
  12. 12. An experience that invites consumption
  13. 13. Couch-Mode
  14. 14. Thank You. www.frankandoak.com @ngardideh

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