3. WHAT IS CHOTUKOOL
ChotuKool, a re-imagined household
solution is a project driven by an innate
passion to achieve a vision beyond profit.
ChotuKool, a top-loading, compact and
portable cooling solution does not have a
compressor. It weighs only 7.8 kgs and runs
on a cooling chip along with a fan similar to
those used to cool computers.
4. Targeted
It is aimed at the 80% of indian
families who cant afford a
refrigerator
“GROWTH IS ACHIEVED ONLY WHEN
IT BENEFITS THE POOR”
5. What they do….
At Godrej,they have developed their own
process of creating Disruptive Innovation.
Currently, the Disruptive Innovation process is
used for unlocking large untapped market at
the bottom of the income pyramid and
fostering inclusive growth by improving their
livelihood, living standards and their lifestyles.
Thus, the Disruptive Innovation journey will
help us to meet aspirations of millions of
people and making a huge difference to their
lives.
6. ADVANTAGES
It consumes only 55 Watt power and runs on
dual power supply (230V AC & 12V DC).
Given the power shortage in the
countryside, it can operate on battery as
well and it uses high-end insulation to stay
cool for hours without power. The
operational cost of chotuKool is low as it
consumes half the power consumed by
regular refrigerators
8. DISPENSING…
This is done mainly through the post office.
For 135 rupees they will deliver it to
anywhere in INDIA.
9. PERSONAL OPINION
Even though this is still in the state of
development , it is still interesting. This
focuses on the lower economy section
instead of the higher ups. They are giving
every one a fair chance. I would call it a
real innovation.
