In today’s world, any product fakes can be generated. In most countries, especially in the developing ones, owing to lack of adequate enforcement and regulation counterfeits survive. Similarly even in the developed countries the risk of penalties and prosecution for counterfeiting are inadequate. As a result of which, there is an acute need for anti-counterfeiting solutions.

1. Combat Product Duplicity and Grey Market with Anti-Counterfeiting Solutions
In today’s world, any product fakes can be generated. In most countries, especially in the developing ones, owing
to lack of adequate enforcement and regulation counterfeits survive. Similarly even in the developed countries the
risk of penalties and prosecution for counterfeiting are inadequate. As a result of which, there is an acute need for
anti-counterfeiting solutions.
Objective of Anti-counterfeiting solution providers
With technological advancement today, there are solution providers of anti-counterfeiting solutions available in
the market. Their primary objective is to make it difficult for the fakes to thrive in the online market. It is essential
to realize that brand protection is of utmost importance. If a brand name is not secured then its profitability and
market share might just fall owing to any counterfeit activity.
A brand image or logo represents your brands as well as organizations intellectual property and hence, one should
not allow it to be misused. The new age anti-counterfeiting solutions also offer their clients with unique trademark
protection tools with which customers are able to detect any frauds that are happening online. In addition to that,
these solutions will also help users to preserve distributor loyalty and secure the brand reputation. Some of the
benefits and features are listed below-
 Helps in revenue recovery
 Helps users to combat high-tech counterfeiting
 Helps to alleviate grey market and counterfeit piracy
 Helps in preventing counterfeiting in the pharmaceutical industry
 Offers customers with innovative intellectual property fraud detection
 Combats counterfeiting in the luxury good department
According to the Federal Bureau of Investigation, product counterfeiting is crime and the counterfeiters have been
earning huge profits by duplicating items of reputed brands. With effective anti-counterfeiting solutions, you are
able to address and combat this issue.