Nansen Martin Edenström Hyper Island Presentation 11:th December 2013. About the Google Multi Screen Environment report and how it will affect E-commerce in the future. Card Abandonment tips&tricks and 2013 statstics from Sweden and US.

1. HYPER ISLAND 12-2013
Nansen Stockholm / London / Chicago / New York / Washington D.C
Martin Edenström
martin.edenstrom@nansen.com,
@MKSECom

4. Main take
The New Multiscreen
World ’12

5. Q2 2012!

6. SWEDES ON THE NET
Q4 2013
.SE Svenskarnas Internetvanor 2013:
• 85 % (67 %) åldrarna 26-35 år använder dagligen
internet i mobilen.
• I åldrarna 14-15 år säger 89% de dagligen använder
internet i mobilen (98% någon gång!)
• 31% (20%) av Sveriges befolkning (+12 år) äger eller har
tillgång en surfplatta. 30% 6-11 åringar använder
dagligen en surfplatta
• Mobilt internet har inte ersatt datorn. Nästan alla med
smartmobil har också en dator, och nästan alla med en
surfplatta har både en dator och en mobil

7. X
X

12. SEQUENTIALLY

13. X
X

17. SIMULTANEOUSLY

18. X
X

19. X
X

24. The latest?
Latest available data about multiscreen usage:
Irdeto multiscreen findings September 2013
•50%+ of population in Australien, UK, Sweden, Norway,
UAE have a smart phone.
•62% of global mobile web users indulge in multiscreen
activities while viewing TV

25. ON THE SWEDISH MARKET?

26. TV4

27. MTG

28. TVDAGS

29. EXMACHINA

30. BATTLE FIELD 4

31. CHALLENGES!

32. NEVER EVER DONE BEFORE
Tap into creative multi-screen combos
Be the very first in different areas

33. MULTI-SCREEN
CONTENT MARKETING
Created content must be:
• Planned for!
• Preferably put into system
• Brand affecting profiling, content and pricing must
simultaneously and constantly be updated

34. HUGE IMPACT E-COMMERCE

35. CART ABANDONMENT
97% övergivna mobila varukorgar.
SeeWhy Conversion Academy '12

36. NEW ROLE FOR THE
BROWSER
Or?

37. Tack. Thank you. 多謝.
Danke.
nansen.com

38. APP RULES?

39. ONE CART?

40. Content marketing – Vad har denna mega-trend med multiscreen
att göra?
Magine?