Neuromarketing

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Excerpt of the book, Neuromarketing - Selling to the Old Brain for Instant Success. Describes how to make presentations that really make decissions

Business Education

Diagnose the pain (no pain, no gain) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Презентация о том, как правильно писать креативный бриф и зачем это нужно. Написана специально для выступления перед бренд менеджерами компании Unilever. Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/

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Neuromarketing: The Future of Better Communications The Decision Making Process By Diana Lucaci, Founder & CEO www.trueimpact.ca| True Impact | @dianalucaci Canadian Chair, Neuromarketing Science and Business Association The 3 Brains of Decision-Making Subconscious to Conscious Thought Understanding Customer Emotions Benefits the Entire Organization Neuromarketing Applied to All Media Top 3 Neuromarketing Applications Optimize any communication to elicit positive emotions, and increase propensity to buy. Take the risk and guesswork out of Marketing. Ultimately understand what your customers want, before they express it. Future of Neuromarketing Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012) True Impact – Neuromarketing Process About True Impact True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges. Technologies: fMRI, EEG, eye-tracking Learn more at www.trueimpact.ca

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An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com

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As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website's visibility and ranking on search engine results pages (SERPs). You’ll learn: - What topic clusters and pillar pages are and how they work/how to structure them. - The SEO benefits of pillar pages and topic clusters. - How to identify and map topic cluster opportunities based on audience intent and monthly search volume. Watch SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO. We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance. Learn how to work with (not against) your content's natural intersections for better SEO and UX.

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Original article from the Flevy business blog can be found here: http://flevy.com/blog/selling-the-solution-not-the-product/ Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.” If you want to grow your business, and feel good about yourself at the same time, it’s necessary to change the way you think about “selling.” Everyone buys things. If you provide a product or service that has real value and helps people solve real problems, there is someone who will want to buy it. That someone is struggling with the problem you’re prepared to solve. They wouldn’t want a solution if solving the problem wasn’t important to them. So if you can help them solve their problem and do a good job of it, you have become their new best friend. They not only will want to buy what you have to sell, they will want to buy from you again and again because now they have begun to trust that you are someone who can help them solve their problems. When you are able to shift your thinking from “I’m selling something” to “I’m serving someone by helping them solve a problem that they care about,” you’ll find yourself feeling great when that someone buys your stuff. I have developed 5 ways to make that shift. Step #1 – Be Clear on the Value You Offer It all begins with you understanding; what are the problems you are uniquely qualified to help your clients or customers solve? But you can’t stop there. What problems does your product or service address? What resources do you bring to help your customer/client solve those problems? Why should people believe that your proposed solution really works? Make a list of the problems and then list how your product or service solves each problem. Make a list of the resources your customer or client will have at their disposal when they purchase your product or service. Then gather testimonials, endorsements, case studies and anything else that will demonstrate your solution really works.

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