2. 2UPC PowerPoint Example Slides
HELLO

3. 10minutes

4. 4UPC PowerPoint Example Slides

5. Conversion
attribution

6. Conversion
attribution
Statistical
Attribution
Model

7. aCQUISITION
(Newcustomer)

8. 8UPC PowerPoint Example Slides
4 data improvements

9. 9UPC PowerPoint Example Slides
Actionability
Iskey.
1
(Ofdata)

10. 10UPC PowerPoint Example Slides
1
Campaign
classification platform
SEA Channel
Partner
Branded vs. Non-
branded
Campaign
Keyword
Affiliate Channel
Affiliate Network
Affiliate Category
Affiliate Partner
Advertising Space

11. 11UPC PowerPoint Example Slides
Grossorderattribution
Isnottellingthewholestory.
2
≠New

12. 12UPC PowerPoint Example Slides
Data integration
of net order data 2
Online
clickstream data
Netorderdata

13. 13UPC PowerPoint Example Slides
viewdata
Enhances thepicture.
3

14. 14UPC PowerPoint Example Slides
Data integration
of view data 3
CookieSync

15. 15UPC PowerPoint Example Slides
Cost data
Completes thepicture.
4

16. 16UPC PowerPoint Example Slides
Dataarchitecture
Clickstream data
Gross order
data
Old campaign
classification
1. Campaign
classification
3. View data
2. Net orderdata
4.Costdata

17. 17UPC PowerPoint Example Slides
Continuous improvement