The Digital R&D Fund for Arts and Culture is a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across England who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models. Social Interpretation is a project about making social objects out of museum objects, applying social media models to cultural collections.

1. 1. What is your project? What are you trying to achieve?
Social Interpretation
Does applying social media models to
Insert
cultural collections successfully increase
engagement and reach?
Is social moderation an effective response
to the moderation challenge?

2. Outputs
2. What will your project deliver?
SI
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Collections and
social databases

3. 3. Who is in your R&D team? How are you working together
to make the project happen?
Advisory Panel
Project Board
Researchers: Researchers:
Exeter and Project Team Salford and MTM
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Nottingham London
Work Work
streams streams
Developers, designers, testers, etc..
Visitors

4. 4. What are you learning and developing that could be of
value to the sector?
Impact of project on Front of House and cross departmentally
Moderation Policies
Relationships and new experiences
Installation issue Guidelines
Changing nature of Digital Teams
Perfection as an Ideal?

5. 5. Where are you in terms of your project’s development?
O N D J F M A M J J A S
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Formative evaluation Final application development
and scoping
Infrastructure development
Phase 2 Live and User
Testing
Rapid prototyping, UCD, and linguistic
analysis
Final Evaluation
Phase 1 Live and User
Testing