1. 3rd Annual
Life Sciences Market Research
Overcome Operational Issues and Embrace New Methodologies
to Conduct Effective Market Research
June 20-21, 2012
Philadelphia, PA
More Registration Details. Click Here!
In this highly competitive and ever-changing life sciences industry, it is pivotal
to streamline market research strategies to ensure greater consumer
and physician insights that will contribute to significant commercial success.
Chairperson:
Rod Tarajos, MA, MBA
Senior Manager, Business Analysis & Information Featuring Case Studies from Leading Market Research Experts:
Amgen Canada
Geeta Padbidri Daryl Bogard, RPh, MBA
Head of Market Research & Forecasting Senior Director, Global Marketing Research
NPS Pharmaceuticals Oncology Allergan
Attending this Premier marcus evans
Conference will Enable You to: Dev Das Patrick Smale
Director, Strategic Insights & Analytics Director, US Marketing Science
• Conduct effective market research in emerging Auxilium Pharmaceuticals Alcon Laboratories, Inc.
countries with Novartis Pharmaceuticals
• Identify the best new market access opportunities Robert Tomeo Glen Misek
Head of Research, Established Brands Director, Global Business Insights
with Merck Novartis Consumer Health, Inc. Abbott Laboratories
• Utilize new technologies when conducting market
research with Baxter International, Inc. Christina Bender, Ph.D. Venkata K. Jayanti
Associate Director, Business Analysis Senior Manager, Global Business Insights
• Optimize the interaction of forecasting and market
Novartis Global Oncology Abbott Laboratories
research with NPS Pharmaceuticals
• Employ innovative market research tools to better Kevin Kryszak Susan Wright
understand consumer behavior with Senior Manager, Market Research & Strategic Analysis Associate Director, Market Research
Stryker Shire Pharmaceuticals
Alcon Laboratories, Inc.
Angela Elias Antonietta Forte
Senior Manager, Global Strategic Market Analytics Senior Manager, Business Analysis & Insight
Who Should Attend: Millennium Pharmaceuticals, Inc. Pfizer
marcus evans invites Heads, Vice Presidents, Directors
Rod Tarajos, MA, MBA Brad Pennington
and Senior Management from leading pharmaceutical, Senior Manager, Business Analysis and Information Market Research Analyst
biotech and medical device companies with responsibilities Amgen Canada Merck
or involvement in the following areas:
Jane Urban Kari Stamos
• Market Research Digital Marketing Manager Manager, Market Research
• Strategic Planning Baxter Healthcare Sandoz, Inc.
• Business Analytics
• Strategic Insights Larry Levin
Professor, Mayes Graduate School of Healthcare
• New Product Planning Business & Policy
• eMarketing / eBusiness / eDetailing University of the Sciences in Philadelphia
• Brand Management / Product Management
• Marketing
Media Partners:

2. Day One | Wednesday, June 20, 2012
8:00 Registration and Morning Coffee 2:15 Interactive Panel Discussion
Identifying the Challenges of Conducting Market Research in Emerging Countries
8:30 Chairperson's Opening Address • Evaluating key differences in regulatory approaches for research conducted within
Rod Tarajos, MA, MBA, Senior Manager, Business Analysis & Information non-western countries
Amgen Canada • Designing effective market research in emerging markets
• Assessing the protection of patient privacy within emerging markets
• Identifying the importance of research to consumers on a regional level
OVERCOMING OPERATIONAL CHALLENGES • Overcome challenges of the loss of data when dealing with language and cultural
IMPACTING MARKET RESEARCH barriers in global market research
Panelists:
Christina Bender, Ph.D. Associate Director, Business Analysis, Novartis Global Oncology
8:45 Keynote
Streamlining Key Research Strategies to Overcome Current Budget Restraints Angela Elias, Senior Manager, Global Strategic Market Analytics
• Implementing effective new budgeting techniques to ensure research success Millennium Pharmaceuticals, Inc.
• Developing effective tools for streamlining research through utilizing previous market
research data to maximize efficiency and decrease cost 3:15 Networking Break
• Finding a balance between primary and secondary research to maximize research
efficiency and insight 3:45
Kari Stamos, Manager, Market Research, Sandoz, Inc. Identifying the Best New Market Access Opportunities
• Utilizing key strategies in early informed decisions to optimize research value
9:30 • Making the right decision in expanding your organization to enable the reach of researcher
Improving the Quality of Market Research Talent through Cultivating to customers and physicians
Researcher Relationships • Understanding treatment choices that providers and patients make to evaluate
• Implementing key strategies in operational excellence and team building to ensure the best research opportunity
the quality of research and overall talent Brad Pennington, Market Research Analyst, Merck
• Effectively mold your marketing team to successfully utilize efficient
decision-making strategies 4:30 Closing Remarks of the Chair & End of Day One
• Emphasizing the importance of research in an ever–evolving regulated market
• Developing strategies for finding the best agencies and researchers to improve
research structure
Kevin Kryszak, Senior Manager, Market Research & Strategic Analysis, Stryker
10:15 Networking Break
10:45 Interactive Panel Discussion
Overcoming Challenges of Multi-Tasking When Conducting Market Research
• Limiting the amount of tasks within research to streamline productivity
• Capitalize on using new resources and tools to ensure that quality of research does
not become generalized
• Specifying important goals and objectives into the research department to increase
efficiency and the value of research
Moderator:
Dev Das, Director, Strategic Insights & Analytics, Auxilium Pharmaceuticals
Panelists:
Daryl Bogard, RPh, MBA, Senior Director, Global Marketing Research, Allergan
Susan Wright, Associate Director, Market Research, Shire Pharmaceuticals
11:45
Overcoming Key Operational Challenges in Conducting Market Research to Ensure
Successful Research Outcomes
• Analyzing the correct information to optimize your decision-making process
• Assessing and overcoming common caveats within the research process Day Two | Thursday, June 21, 2012
• Effectively examine the overall goal of market research within the organization
to guarantee quality research outcomes 8:00 Registration and Morning Coffee
Larry Levin, Professor, Mayes Graduate School of Healthcare Business & Policy
University of the Sciences in Philadelphia 8:25 Chairperson's Opening Address
Rod Tarajos, MA, MBA, Senior Manager, Business Analysis & Information
12:45 Luncheon Amgen Canada
EXPANDING THE REACH OF MARKET
IDENTIFYING AREAS OF INNOVATION IN MARKET RESEARCH
RESEARCH IN NEW MARKETS
1:30 8:30 Joint Presentation
Expanding Business Opportunities through New Market Segmentation Improving Pre-Market and Post-Market Research Techniques
• Utilizing key segmentation strategies to attain valuable research information and spur • Understanding the key aspects of pre and post-market study set-up and management
market growth • Effectively design pre-market studies to estimate expected success when launching
• Comparing value-based segmentation and behavioral-based segmentation a product
to measure success • Developing communicative strategies to bolster product positioning
• Improving and implementing effective strategies for physician and consumer segmentation in post-marketing research
Dev Das, Director, Strategic Insights & Analytics, Auxilium Pharmaceuticals Glen Misek, Director, Global Business Insights, Abbott Laboratories
Venkata K. Jayanti, Senior Manager, Business Insights, Abbott Laboratories
9:15
Comparing Online Ethnography Techniques & Traditional Ethnography Techniques
More Registration Details. Click Here! to Expand Market Opportunity
• Assessing the pros and cons of online ethnographic techniques vs traditional techniques
to better understand your consumers
PRODUCER INFO: • Increasing customer reach for your market research through combining mixed
ethnographic approaches
I would like to thank everyone who has assisted with the researchand organization • Maximizing your effort and customer understanding by utilizing various approaches
of the event, particularly the speakers for their support and commitment. Nancy Miller, and collaborating with the correct research partners
nancymi@marcusevansch.com. Antonietta Forte, Senior Manager, Business Analysis & Insight, Pfizer

3. Day Two | Continued Media Partners:
10:00 Networking Break InnovationManagement is your online knowledge
center for creating value through innovation
10:30 management. We provide insights, practical case studies, tools and training for fueling your
Embracing New Research Techniques and Methodologies to Ensure Future innovation pipeline, business model, services and customer engagement. Our content
Market Success is 100% original and authored by leading innovation experts and practitioners with global
• Identifying cutting-edge research techniques to overcome current challenges expertise at the cutting edge of innovation.
of constrained resources
• Assessing the trend of neuro-monitoring and its impact on future research capabilities
• Creating high data usability through implementing significant innovations
in cloud-based computing applications
Robert Tomeo, Head of Research, Established Brands, Novartis Consumer Health, Inc. CenterWatch is a leading provider of clinical trials information
offering news, analysis, grant opportunities, site identification
11:15 Interactive Panel Discussion services, career resources, clinical trial listings and more to clinical research professionals
Utilizing New Technologies when Conducting Market Research and patients. Visit us at www.centerwatch.com to learn more about our industry-leading
• Utilizing real-time data and mobile applications to ensure quicker research results products and services.
with patients and physicians The Hub Magazine is where the best, brightest and boldest retailers, brand
• Addressing privacy challenges in data protection within online research marketers and agencies exchange their best thinking. It dedicated to exploring
• Assessing the challenges of conducting research within social media innovation as the ultimate driver of business success, especially at retail. Please visit
• Understanding the impact of the personalization of research with patients using us at hubmagazine.com or download our free iPad app in the iTunes store.
social media
Moderator: PharmaVOICE magazine provides commentary about the challenges
Rod Tarajos, MA, MBA, Senior Manager, Business Analysis and Information and trends impactingthe life-sciences industry, covering a range of issues
Amgen Canada from molecule through market. PharmaVOICE's more than 25,000
BPA-qualified subscribers are also kept abreast of the latest trends through additional media
Panelists: resources, including WebSeminars, Podcasts, Videocasts, and White Papers.
Jane Urban, Digital Marketing Manager, Baxter Healthcare www.PharmCast.com is the world leading website designed
specifically for pharmaceutical, clinical and biotechnology
Venkata K. Jayanti, Senior Manager, Business Insights, Abbott Laboratories professionals. www.PharmCast.com brings up-to-date information
on pharmaceutical patents, FDA, news, jobs and Buyer's Guide to our visitors.
12:15 Luncheon It was created and is maintained by pharmaceutical and biotechnology professionals.
Visit www.PharCast.com and discover for yourself why it is so popular among professionals.
1:15 Medical News Today is the largest independent medical and health news
Assessing the Role of Market Research in New Product Planning site on the web. With over 2,000,000 unique monthly users it is ranked
• Overcoming the challenges of shrinking drug pipelines through utilizing technological number one for medical news on Google and Yahoo!. Medical News Today
advances in research is used by Blue Chip pharmaceutical and health organizations, advertising
• Assessing the key components and challenges of program qualifications agencies, PR companies and vertical ad networks to deliver targeted disease / condition
• Optimizing developmental insight through analyzing recent case studies of creative and general health campaigns. For more information contact peter@medicalnewstoday.com
new product planning or visit www.medicalnewstoday.com.
2:00 20 / 20 Pharma, published by IMI, is a magazine and website
Optimizing the Interaction of Forecasting and Market Research which presents insightful analysis of current events,
• Comparing different forecast models and tools to ensure future modeling success developments, and trends in the pharmaceutical world. The publication has forged powerful
• Designing a user-friendly forecast model through analyzing recent accomplished models relationships with key industry leaders to provide a platform for decision makers to have
• Exploring new forecasting needs in market research the means to procure and plan implementation strategies based on the topics covered.
• Assessing the challenges of market size estimation to ensure innovation in forecasting The increasing use of mobile devices such as smart phones and tablets
Geeta Padbidri, Head of Market Research and Forecasting, NPS Pharmaceuticals is creating unprecedented opportunities for the marketing research
industry. MMRA exists to unite and serve the industry in developing
2:45 Networking Break best practices, standards and ethics regarding mobile marketing research. Help shape
the future of mobile marketing research by joining MMRA today! Visit:
3:15 http://www.mmra-global.org
Employing Innovative Market Research Tools to Better Understand Consumer Behavior The Philadelphia Direct Marketing Association (PDMA) is a non-profit
• Assessing the importance of personalized research to ensure insightful strategic membership association consisting of more than 500 members
reports, findings and outcomes throughout Philadelphia, Southern New Jersey, and Northern
• Employing consumer market research tools to better understand customer behaviors Delaware. The PDMA has served the direct marketing community
regarding treatment regimens and outcomes through education, information, and networking services since 1943. For more
• Examining different incentives that target specific age groups to ensure motivation information about the PDMA and a schedule of upcoming meetings and events, visit
and engagement in research www.the-pdma.org.
Patrick Smale, Director, US Marketing Science, Alcon Laboratories, Inc.
PMRG is a leading nonprofit healthcare marketing research
professional association serving U.S. and global client researchers
4:00 Closing Remarks of the Chair & Close of Conference
and service providers representing pharmaceuticals, biologics,
medical / surgical device and diagnostics. PMRG advances the principles, practice and power
of healthcare marketing research by creating a community that both supports individual
professional development and advocates for the profession as a whole.
With over 500 student and professional members, the Philadelphia
Chapter of the American Marketing Association (PAMA) represents
a diverse array of businesses, industries, government and professional
organizations across the Greater Philadelphia area. PAMA is committed to bringing together
key thought leaders in various marketing disciplines and industries.
First published in 1966, Medical Marketing & Media is the oldest
and most trusted news source covering the medical marketing
community. In October 2011, MM&M celebrated its 45th year covering
the pharmaceutical & medical marketing industry. Our fully comprehensive monthly
magazine covers a combination of news, analysis, opinion, features and much more. MM&M
readers have come to depend on our regular special features including the annual agency
issue, MM&M All Stars as well as our fresh perspective on the evolving healthcare market.
MM&M's editorial team has more than 40 years combined experience covering healthcare
marketing. They are always on the beat of the industry allowing them to publish
with independence, authority and integrity.
MARKETING INFO The Marketing Research and Intelligence Association (MRIA, founded
on November 2004) is a Canadian not-for-profit association representing
A limited amount of exhibition space is available at the conference. Sponsorship opportunities the market intelligence and survey research industry, including social
covering luncheon, evening function and documentation also exist. For further details, research, competitive intelligence, data mining, insight, and knowledge management.
please inquire to Michele Westergaard at michelew@marcusevansch.com Members include over 1,800 practitioners, research houses, and buyers of research services,
or 312 540 3000 ext 6625. such as financial institutions, retailers and manufacturers. www.mria-arim.ca