1. George Eastman was the one who created a pioneer industry in 1879, the photographic
industry.
Eastman Kodak Company has given special importance to customer needs, large scale
production at lower costs international distribution and large promotion. For achieving these
objectives, they introduced a camera, which was available for only one dollar. Due to these
strategies sales increased up to 13 billion.
By change in technology, instead of recording films on rolls, it could be saved in digital format.
Because of these reasons, traditional film roll business decreased and comes from 800 million
to 300 million in 2005.
To be highly competitive in market, Kodak announced to de-emphasize the traditional film and
focus on technology. Today in digital technology era, Kodak is suffering in printing pictures
business, but successful in camera sales, and has reached to peak in digital camera sales.
For successful business, we need to plan today for tomorrow. The same Kodak has done and in
age of dominance in photography, they have concentrated on other areas. They include:
1. Digital and film imaging
2. In medical and dental field
3. Printing and scanning applications.
4. Digital displays and components.
Kodak has targeted every sector relating to photography. They want to be major player in
printing.
Just after invention of x-rays, they produced a particular paper for x-rays. The quality of Kodak
films can be judged from the fact that the films, which won Oscar awards, were recorded on
Kodak films. Keeping in mind, to be dominant in future, Kodak work on info imaging. It includes
means for printing images captured by mobile phones, brighter, more energy efficient display
digital cameras, cell phones and other electronic devices.
