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Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
Social Networking
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Social Networking


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  • 1. Social Networking
  • 2.
    • Wikipedia gives this information about the history of social networking sites
    • Early social networking websites started in the form of generalized online communities such as The WELL (1985), (1994), Geocities (1994) and (1995).
    • These early communities focused on bringing people together to interact with each other through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools
    • User profiles could be created, messages sent to users held on a “friends list” and other members could be sought out who had similar interests to yours in their profiles
  • 3.
    • Between 2002 and 2004, social networking sites emerged as the most popular sites in the world, causing such sites to become part of mainstream users globally.
    • Social networking began to flourish as a component of business internet strategy at around March 2005 when Yahoo launched Yahoo! 360°. In July 2005 News Corporation bought MySpace, followed by ITV buying Friends Reunited in December 2005.
    • It is estimated that combined there are now over 200 social networking sites using these existing and emerging social networking models.
  • 4. Target Audience
    • gives the following target audience and reasons why this is.
    • Targeting the younger generation, typically 18 to 36 year olds
    • Related to entertainment, sports, community, events. Causes
    • Media intensive (primarily video and new media)
    • Fun
  • 5. Purpose of Social Networking Sites
    • This information has been given in response to a question on Wikianswers.
    • Social networking sites allow you to connect with like-minded individuals or more easily reach prospective and current customers or clients.
    • From a business perspective, the purpose is not to advertise or market your services, yet build one-on-one relationships with people.
    • This enables you to gain market insight and hopefully drive quality traffic to your site through minimal efforts (and without sounding like a salesperson).
  • 6. Adv/Disadv - View persons photos and friends Adv-Recent activity Disadv – Personal information displayed on both sites
  • 7. Adv – recent activity (similar to Facebook) Disadv – Personal Information
  • 8. Benefits
    • Easily keep in contact with friends
    • Keep in contact globally
    • Discuss different issues
    • Keep a calendar of what is happening
    • Attend events and keep reminders
    • Games
  • 9. Drawbacks
    • Major drawback is the security issue. For example many people can access whatever they want.
    • Offensive material is not often filtered
    • Bullying can take place
    • Can become addictive
    • Sometimes you cannot control friends actions. For example, tagging a photo of you.
  • 10. Non-Internet Alternatives
    • The non-internet alternatives are basically the traditional ways of socialising such as having a conversation face to face.
    • “ Social Networking has changed and continues to change the way that we socialise every day” according to Joey Bernal December 28, 2009, 08:04 AM -
    • Another non-internet alternative to social networking sites is that of face to face interaction and some people believe that these sites are getting rid of peoples communication skills. “ online networking kills inter-personal skills” this is a quate from Tue, 15/09/2009 - 11:31 — jamesgurd posted on
  • 11. Bibliography