Social Networking
<ul><li>Wikipedia gives this information about the history of social networking sites </li></ul><ul><li>Early social netwo...
<ul><li>Between 2002 and 2004, social networking sites emerged as the most popular sites in the world, causing such sites ...
Target Audience <ul><li>www.webnox.com gives the following target audience and reasons why this is.  </li></ul><ul><li>Tar...
Purpose of Social Networking Sites <ul><li>This information has been given in response to a question on Wikianswers. </li>...
Adv/Disadv - View persons photos and friends Adv-Recent activity Disadv – Personal information displayed on both sites
Adv – recent activity (similar to Facebook) Disadv – Personal Information
Benefits <ul><li>Easily keep in contact with friends </li></ul><ul><li>Keep in contact globally </li></ul><ul><li>Discuss ...
Drawbacks <ul><li>Major drawback is the security issue. For example many people can access whatever they want. </li></ul><...
Non-Internet Alternatives <ul><li>The non-internet alternatives are basically the traditional ways of socialising such as ...
Bibliography <ul><li>www.webnox.com/viral_marketing/social_networking/   </li></ul><ul><li>http://en.wikipedia.org/wiki/So...
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Social Networking

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Social Networking

  1. 1. Social Networking
  2. 2. <ul><li>Wikipedia gives this information about the history of social networking sites </li></ul><ul><li>Early social networking websites started in the form of generalized online communities such as The WELL (1985), Theglobe.com (1994), Geocities (1994) and Tripod.com (1995). </li></ul><ul><li>These early communities focused on bringing people together to interact with each other through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools </li></ul><ul><li>User profiles could be created, messages sent to users held on a “friends list” and other members could be sought out who had similar interests to yours in their profiles </li></ul>
  3. 3. <ul><li>Between 2002 and 2004, social networking sites emerged as the most popular sites in the world, causing such sites to become part of mainstream users globally. </li></ul><ul><li>Social networking began to flourish as a component of business internet strategy at around March 2005 when Yahoo launched Yahoo! 360°. In July 2005 News Corporation bought MySpace, followed by ITV buying Friends Reunited in December 2005. </li></ul><ul><li>It is estimated that combined there are now over 200 social networking sites using these existing and emerging social networking models. </li></ul>
  4. 4. Target Audience <ul><li>www.webnox.com gives the following target audience and reasons why this is. </li></ul><ul><li>Targeting the younger generation, typically 18 to 36 year olds </li></ul><ul><li>Related to entertainment, sports, community, events. Causes </li></ul><ul><li>Media intensive (primarily video and new media) </li></ul><ul><li>Fun </li></ul>
  5. 5. Purpose of Social Networking Sites <ul><li>This information has been given in response to a question on Wikianswers. </li></ul><ul><li>Social networking sites allow you to connect with like-minded individuals or more easily reach prospective and current customers or clients. </li></ul><ul><li>From a business perspective, the purpose is not to advertise or market your services, yet build one-on-one relationships with people. </li></ul><ul><li>This enables you to gain market insight and hopefully drive quality traffic to your site through minimal efforts (and without sounding like a salesperson). </li></ul>
  6. 6. Adv/Disadv - View persons photos and friends Adv-Recent activity Disadv – Personal information displayed on both sites
  7. 7. Adv – recent activity (similar to Facebook) Disadv – Personal Information
  8. 8. Benefits <ul><li>Easily keep in contact with friends </li></ul><ul><li>Keep in contact globally </li></ul><ul><li>Discuss different issues </li></ul><ul><li>Keep a calendar of what is happening </li></ul><ul><li>Attend events and keep reminders </li></ul><ul><li>Games </li></ul>
  9. 9. Drawbacks <ul><li>Major drawback is the security issue. For example many people can access whatever they want. </li></ul><ul><li>Offensive material is not often filtered </li></ul><ul><li>Bullying can take place </li></ul><ul><li>Can become addictive </li></ul><ul><li>Sometimes you cannot control friends actions. For example, tagging a photo of you. </li></ul>
  10. 10. Non-Internet Alternatives <ul><li>The non-internet alternatives are basically the traditional ways of socialising such as having a conversation face to face. </li></ul><ul><li>“ Social Networking has changed and continues to change the way that we socialise every day” according to Joey Bernal December 28, 2009, 08:04 AM - http://www.itworld.com/it-managementstrategy/90619/social-networking-6-things-consider-you-share-it-all </li></ul><ul><li>Another non-internet alternative to social networking sites is that of face to face interaction and some people believe that these sites are getting rid of peoples communication skills. “ online networking kills inter-personal skills” this is a quate from Tue, 15/09/2009 - 11:31 — jamesgurd posted on http://www.marketingdonut.co.uk/forum/social-networking-sites-and-the-death-of-inter-personal-skills- </li></ul>
  11. 11. Bibliography <ul><li>www.webnox.com/viral_marketing/social_networking/ </li></ul><ul><li>http://en.wikipedia.org/wiki/Social_network_service#History </li></ul><ul><li>http://uk.answers.yahoo.com/question/index?qid=20090407074811AAGIycH </li></ul><ul><li>http://wiki.answers.com/Q/What_is_the_purpose_of_social_networking_sites </li></ul><ul><li>http://www.itworld.com/it-managementstrategy/90619/social-networking-6-things-consider-you-share-it-all </li></ul><ul><li>http://www.marketingdonut.co.uk/forum/social-networking-sites-and-the-death-of-inter-personal-skills- </li></ul>
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