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Ibm lauren and roslyn

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Transcript

  • 1. By Roslyn and Lauren
  • 2. Background of the Company
    • IBM was founded by Herman Hollerith in 1896 in Endicott, NYC.
    • 3. It was originally founded as the tabulating machine company and listed on the New York stock exchange in 1916.
    • 4. The company name was changed to International Business Machine – IBM in 1924.
    • 5. It was created to support one of the earliest computers , the tabulating machine.
    Its headquarters are in Armonk, NYC
  • 6.
    • IBM is a company which manufactures and sells computer hardware and software.
    • 7. It offers infrastructure and hosting services and consulting services in areas ranging from mainframe computers to nanotechnology
    Purpose
  • 8.
    • The following is a list of products, some notable and some less so from IBM and its predecessor corporations:
    • 9. punched card equipment
    • 10. time clocks
    • 11. typewriters
    • 12. mainframe computers and modems
    • 13. minicomputers
    • 14. microprocessors
    • 15. software
    • 16. data storage units
    • 17. embedded systems
    • 18. and various other computer software products.
    1975
    Products
  • 19. Management
    • Samuel J. Palmisano – Chairman, President and CEO
    • 20. Mark Loughridge – Vice President and Chief financial officer
    • 21. to be a project manager, you need at least an HND in computing studies.
  • Size
    • IBM is the 4th largest technology company in the world
    • 22. It is the second most valuable and profitable global brand, after Coca-Cola.
    • 23. There are almost 400,000 employees within the company, and it has offices and companies worldwide.
    • 24. The company holds more patents than any other US based technology company and has 8 research labs worldwide.
  • Employees
    • IBM has approximately 400000 employees
    • 25. It has more employees than Microsoft, Intel, Dell, Cisco, Apple, Amazon and Google all put together.
    • 26. The company has a very diverse group of employees
    • 27. On September 21, 1953, Thomas Watson Junior, the company's president at the time, sent out a controversial letter to all IBM employees stating that IBM needed to hire the best people, regardless of their race, ethnic origin, or gender.
  • Finance
    • As of January 2010, IBM turned in a good fourth quarter with increased profits and a good outlook, however its annual sales slipped back below the $100bn mark
    • 28. IBM's fourth quarter profits increased by 8.7% from $4.43bn to $4.81bn, the computer giant revealed today.
    • 29. This suggests that corporate IT spending has yet to rebound from the recession, though IBM predicted that full year profits would be ahead of expectations.
    • 30. IBM's chief financial officer Mark Loughridge said: “We do see some encouraging signs in our business, but I'd like to get into the first quarter and get a little more validation this is an on-going recovery before we take this up further than we have."
  • Marketing
    Purchasing IBM products and services:
    • IBM products can be bought via their website
    • 31. some products can also be purchased In shops such as pc world
    • 32. When IBM started by Thomas J. Watson, Sr., he decided that 99 percent of the visual contact a customer would have with his company, at least initially, would be represented by IBM salespeople.
    • 33. Because IBM was selling high-tech equipment, Watson knew customers would have to have a high level of confidence in the credibility of the salesperson.
    • 34. He therefore instituted a dress and grooming code that became an inflexible set of rules and regulations within IBM.
    • 35. As a result, every salesperson was required to look like a professional in every respect. Every element of their clothing-including dark suits, dark ties, white shirts, conservative hairstyles, shined shoes, clean fingernails-and every other feature gave off the message of professionalism and competence.
    • 36. One of the highest compliments a person could receive was, "You look like someone from IBM.“
  • Pressures

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