and various other computer software products.</li></ul>1975<br />Products<br />
Management<br /><ul><li>Samuel J. Palmisano – Chairman, President and CEO
Mark Loughridge – Vice President and Chief financial officer
to be a project manager, you need at least an HND in computing studies.</li></li></ul><li>Size<br /><ul><li> IBM is the 4th largest technology company in the world
It is the second most valuable and profitable global brand, after Coca-Cola.
There are almost 400,000 employees within the company, and it has offices and companies worldwide.
The company holds more patents than any other US based technology company and has 8 research labs worldwide. </li></li></ul><li>Employees<br /><ul><li> IBM has approximately 400000 employees
It has more employees than Microsoft, Intel, Dell, Cisco, Apple, Amazon and Google all put together.
The company has a very diverse group of employees
On September 21, 1953, Thomas Watson Junior, the company's president at the time, sent out a controversial letter to all IBM employees stating that IBM needed to hire the best people, regardless of their race, ethnic origin, or gender.</li></li></ul><li>Finance<br /><ul><li> As of January 2010, IBM turned in a good fourth quarter with increased profits and a good outlook, however its annual sales slipped back below the $100bn mark
IBM's fourth quarter profits increased by 8.7% from $4.43bn to $4.81bn, the computer giant revealed today.
This suggests that corporate IT spending has yet to rebound from the recession, though IBM predicted that full year profits would be ahead of expectations.
IBM's chief financial officer Mark Loughridge said: “We do see some encouraging signs in our business, but I'd like to get into the first quarter and get a little more validation this is an on-going recovery before we take this up further than we have."</li></li></ul><li>Marketing<br />Purchasing IBM products and services:<br /><ul><li>IBM products can be bought via their website
some products can also be purchased In shops such as pc world
When IBM started by Thomas J. Watson, Sr., he decided that 99 percent of the visual contact a customer would have with his company, at least initially, would be represented by IBM salespeople.
Because IBM was selling high-tech equipment, Watson knew customers would have to have a high level of confidence in the credibility of the salesperson.
He therefore instituted a dress and grooming code that became an inflexible set of rules and regulations within IBM.
As a result, every salesperson was required to look like a professional in every respect. Every element of their clothing-including dark suits, dark ties, white shirts, conservative hairstyles, shined shoes, clean fingernails-and every other feature gave off the message of professionalism and competence.
One of the highest compliments a person could receive was, "You look like someone from IBM.“</li></li></ul><li>Pressures<br /><ul><li>Hewlett-Packard Company