Transcript of "Retail, Discovery, and the Path to The Singularity"
RETAIL, DISCOVERY, AND THE PATH TO THE SINGULARITYSXSW 2013 PANELPICKER PROPOSAL
RETAIL, DISCOVERY, AND THE PATH TO THE SINGULARITY Speaking... Dave Surgan :: @morpheusmedia :: @hamsandwich Greg Leppert :: @svpply :: @gregleppert Macala Wright :: @whythisway :: @macala Rachel Tipograph :: @gap :: @racheltipograph2 #SXSW #RETAILDISCOVERY
OVERVIEW We are all robots. We walk around with technology in our pockets and this will quickly become more and more integrated with our bodies. Building with these emerging technologies, retailers are beginning to enable new forms of discovery, experiences and products. Online and ofﬂine experiences are being bridged, "calm" technologies are enabling new interactions with objects and people, and brand APIs are being mashed with new systems. How should brands align internally to handle these new opportunities and challenges? Through our exploration of the impending Singularity, we will outline how brands and tech partners are building the future of retail.3 #SXSW #RETAILDISCOVERY
QUESTIONS ADDRESSED • How will our path to The Singularity impact retailers? • With new sources of real time data, how can retailers adjust their tactics to better address the needs of shoppers? • How can retailers prepare for these new experiences and opportunities? • Within an organization who is responsible for consumer facing technology? • Who should own consumer data? The retailer or platforms?4 #SXSW #RETAILDISCOVERY
Macala outlines some of the core themes we will explore in her Mashable piece “Rise of the Consumer Experience Economy”5 #SXSW #RETAILDISCOVERY