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THE CONVERGENCE
 OF WEB GENRES
FOUR MAIN GENRES
PUBLISHING
DISTRIBUTING AND CONSUMING DIGITAL CONTENT
COMMUNITY
COMMUNICATING AND INTERACTING WITH OTHERS
APPLICATION
   “DOING THINGS”
COMMERCE
BUYING AND SELLING GOODS OR SERVICES
WEB 1.0
INDEPENDENCE
Forum                                                Online banking



                                                              Online trading



                                             Search




                                             Online store




Corporate portal


                   “Brochureware” web site
WEB 2.0
CONVERGENCE
Online gaming
        Forum                                                                         Online banking



                                                                                        Online trading
                                     Online communication

                                                                   Search



 Blog
                Microblog
                                                         Online bids
                                   Social networks

                   Media sharing                          Social commerce
  Wiki



                                                                       Online store




Corporate portal


                     “Brochureware” web site
HEAD TO THE CENTER.
 THAT’S WHERE THE
  ACTION WILL BE.
   (WELL, IT’S ALREADY THERE.)

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The Convergence Of Web Genres