BrandZ Top 100 Most Valuable Chinese Brands 2016 Infographic
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The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster. Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands. http://www.millwardbrown.com/brandz/top-chinese-brands/2016
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BrandZ Top 100 Most Valuable Chinese Brands 2016 Infographic
- 1. BrandZ™ Top 100 Most Valuable Chinese Brands 2016 Total Brand Value $525.6 BILLION TOP 100 TOTAL VALUE INCREASED 13% FIRSTTIME: Market-drivenbrandscomprise overhalfthevalueofthe BrandZ™ChinaTop100. FiveoftheTop10brands aremarket-driven $82.1BIL. 1 TECHNOLOGY Market-Driven 24% TELECOMPROVIDERS State-Owned $57.2BIL. 2 2% RETAIL Market-Driven $47.6BIL. 3 -20% BANKS State-Owned $34.3BIL. 4 -1% TECHNOLOGY Market-Driven $26.8BIL. 5 -13% BANKS State-Owned $19.7BIL. 6 -6% TECHNOLOGY Market-Driven $18.5BIL. 7 NEW BANKS State-Owned $16.2 BIL. 8 5% INSURANCE Market-Driven $15.6BIL. 9 41% INSURANCE State-Owned $15.5BIL. 10 53% TOP10MOSTVALUABLE CHINESEBRANDS CATEGORYVALUECHANGES NEWCOMERBRANDS OVERSEASREVENUE 7 15 31 52 69 Technology-Market-Driven 76 BabyCare-Market-Driven 81 SoftDrinks-Market-Driven 93 JewelryRetailer-Market-Driven 98 Airlines-Market-Driven 99 Cars-State-Owned Mizone Retail-Market-Driven RealEstate-Market-Driven Technology-Market-Driven YoukuTudou PersonalCare-Market-Driven Threebrandsderivedatleasthalfoftheirrevenuefromoverseasbusiness. Revenue%fromInternationalBusiness $TotalBrandValue 68% 50% 62% Personal Care 61% $1.6Bil. TotalCategoryValue 3 Brands Jewelry Retailer 61% $2.0Bil. TotalCategoryValue 4 Brands Real Estate 50% $14.4Bil. 10 Brands TotalCategoryValue Insurance 44% $40.6Bil. 6 Brands TotalCategoryValue Airlines 39% $11.5Bil. 5 Brands TotalCategoryValue Travel Agencies 39% $2.0Bil. 2 Brands TotalCategoryValue Cars 38% $2.6Bil. 3 Brands TotalCategoryValue Technology 32% $141.1Bil. 10 Brands TotalCategoryValue Home Appliances 31% $8.5Bil. 7 Brands TotalCategoryValue Alcohol 30% $20.8Bil. 11 Brands TotalCategoryValue Furniture 29% $462Mil. 1 Brand TotalCategoryValue Hotels 11% $1.1Bil. 3 Brands TotalCategoryValue Healthcare 5% $5.8Bil. 3 Brands TotalCategoryValue Education 3% $1.4Bil. 2 Brands TotalCategoryValue Food & Dairy 3% $15.0Bil. 6 Brands TotalCategoryValue Banks 3% $98.8Bil. 9 Brands TotalCategoryValue Retail -2% $61.0Bil. 4 Brands TotalCategoryValue Oil & Gas -15% $23.4Bil. 2 Brands TotalCategoryValue Catering -29% $342Mil. 1 Brand TotalCategoryValue Apparel -46% $1.3Bil. 3 Brands TotalCategoryValue Baby Care NEW $460Mil. 1 Brand TotalCategoryValue Soft Drinks NEW $398Mil. 1 Brand TotalCategoryValue Top100Rank Top100Rank Top100Rank Top100Rank Telecom Providers $70.9Bil. 3 Brands TotalCategoryValue -1% TOP10RISERS 1 2 73% $2.8billion Market-Driven BrandValueRank32 Technology $1.9billion Market-Driven BrandValueRank40 Technology 81% LETV 3 70% $411million State-Owned BrandValueRank80 Insurance 4 68% $3.3billion Market-Driven BrandValueRank26 Retail 5 59% $389million Market-Driven BrandValueRank82 HomeAppliances 6 59% $273million State-Owned BrandValueRank95 HomeAppliances 7 54% $2.5billion Market-Driven BrandValueRank33 HomeAppliances 8 53% $15.5billion State-Owned BrandValueRank10 Insurance 9 51% $11.5billion State-Owned BrandValueRank13 Alcohol 10 49% $724million Market-Driven BrandValueRank63 HomeAppliances BrandValue$3.8billion State-Owned Technology BrandValue$1.5 billion Market-Driven Technology BrandValue $18.5 billion Market-Driven Technology 16CATEGORIES 5CATEGORIES NEW 2NEWCATEGORIES 1 2 3 5 6 7 8 9 104 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 29 28 303132333435363738394041424344454647 4849505152535455 W 565758596061626364656667686970717273747576777879 1009091929394959697989980818283848586878889 TOP 100 Download the Mobile app www.brandz.com/mobile www.brandz.com Download the full report at www.brandz.com/china