Finale Case MITX

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Slides for social media case history for Finale Desserts in Boston.

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Finale Case MITX

  1. 1. A Social Media Case Study ©2009 Michael Troiano. All rights reserved.
  2. 2. My cousin, Paul Conforti.
  3. 3. Owns this.
  4. 4. Makes this...
  5. 5. …and that…
  6. 6. …and these.
  7. 7. ! About this?
  8. 8. Skeptical.
  9. 9. “ Show me.”
  10. 13. Steph, Thanks for including Finale in your day of blissful solitude! As a father of four, I'm quite jealous of your quality "alone" time! Cheers, Paul Conforti, Finale Co-founder (paul@finaledesserts.com)
  11. 15. Three months. Over 1,000 Fans.
  12. 16. “ Buy one, get one.” “ Gonna get killed.”
  13. 17. People came in. Enough to break even.
  14. 18. Happy.
  15. 19. IN CASE OF EMERGENCY Push for store traffic.
  16. 20. Being nicer to the people who are nicest to you.
  17. 21. “ I know enough to walk around the restaurant.”
  18. 22. What To Remember… <ul><li>Social media is not about technology. </li></ul><ul><li>For any brand that knows enough to walk around the restaurant. </li></ul><ul><li>First listen. </li></ul><ul><li>Then participate. </li></ul><ul><li>Finally activate. </li></ul>©2009 Michael Troiano. All rights reserved.
  19. 23. Thank you. http://scalableintimacy.com [email_address] twitter: @miketrap

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