1. 5 KEYS TO A SUCCESSFUL SITE
NUMBER 2 – BRAND PRESENCE

2. Micro Niche Site Needs
Presence
 Holistic user experience across all touch
points
 Consistency

3. Keep It Manageable
 Get Organized
 Repeatable process
 Take Cost/Benefit Into Account
 But minimum necessary effort is higher now

4. What Is Your Site All About
 What’s Your “Stance”
 What’s Your Voice
 How is it positioned
 Figure this out, then be consistent

5. Search Engines Want To See
Brand Presence
 Touch visitors on your site
 But also in social media land
 Video land
 Music land
 Other lands
 Helps SEO

6. PRE-LAUNCH NEWSLETTER CONTEST:
WWW.MICRONICHEBRANDS.COM
FOLLOW @MICRONICHEBRAND