Hello, we are M.A.R.S, we are a group of students from UC San Diego. In 10 weeks, we created a solid data-driven redesign for the existing UCSD mobile app that aim to present a better app experience that tailor to the current student. This is our final presentation for the group project.

1. M.A.R.Z.
| ASHWIN KHURANA | FABIAN RAMIREZ | JENNY LYONS | RAMYA KEDLAYA |
| MICHELLE JOW | JEONGHO CHO | VINCE VOONG | ZISHAN BUDHWANI |
(Still Pending)

2. “
”
We mean to create a UC
San Diego mobile app
that satisfies the needs of
the average UCSD student.
-M.A.R.Z. Mission Statement

3. Since the beginning of time…
 Interviews
 Narrowing Focus
 Affinity Diagramming
 Personas
 Competitive Analysis

4. Process Timeline
Low-Level
Visioning
•Week 8
Storyboarding
•Week 8
Initial
Prototyping
•Week 8
Prototype
Expansion
•Week 9
Prototype
Finalization
•Week 9

5. User Testing (v2.0)
• Grid view vs. Creative (Bubble) view
• Bubble view:
• Pros:
• “Looks more interesting than the standard grid
format”
• "Likes the personal touch"
• Cons:
• “Hard to direct my attention”
• “Looks messy”
• Grid view:
• Pros:
• “More familiar with it”
• “Allows me to categorize”
• Cons:
• "Boring"
• "Not personal"
• Results:
• There's pros and cons for both views, we can
accommodate both by allowing the users to switch
between different views
vs

6. User Testing (v2.0)
 Surveys sent for naming scheme
 Provide a task, ask which is more
intuitive
 100+ responses
 “Ah, the power of social media!”
 Results
 Participants tend to choose the
more “standard” wordings as
opposed to colloquial wordings
21%
79%
I want to check the menu for OVT
Hungry?
Dining
21%
79%
I want to find events with free food on
campus
What's
Going On?
Events
84%
16%
I want to check the hours for Main
Gym
Recreation
Stay Active
0
10
20
30
40
50
60
70
80
90
100
110
120
6/2/2013 6/3/2013
Survey Responses

7. Presenting: UC San Diego Mobile
PENDING DESIGN 06/02/2013

8. POP Demonstration
You can find a live demo of our prototype at:
http://tinyurl.com/ucsdmobilefilnal

9. “
”
Homepage menu
organization not
relevant to me.
Problem One

10. Profile Selection
• Customization based on type of
user – current
student, prospective
student, faculty and staff
• Relevant features correspond to
the user status.

11. “
”
I want to customize
the menu
Problem Two

12. Customization:
Drag and Drop
• Drag and Drop System
• Homepage Icons
• Widgets
• Enter the edit mode by holding
the icon for 1.5 sec.
• WYSIWYG: Drag and Drop on the
homepage.
• Trashcan holds all the removed
icons
• Tap to bring it back

13. “
”
Need to dig through
the App to find the
information I need.
Problem Three

14. Task Based Tools
• Tools are accessible via a task-
oriented scheme
• Individual tools may be favorited
• Based on persona scenarios

15. “
”
A widget for shuttles
would be helpful.
Problem Four

16. Widgets
• Quick-View into most relevant
tools
• Weekly Schedule, Shuttle
Times, etc.
• Based off breakdowns and
insights from data.

17. “
”
I want to be notified
when the balance is
due.
Problem Five

18. Notifications
• Current Balance Changes
• Bill due date approaching
• Holds
• Study Rooms (Upon Reservation)
• Exam Dates (TED Integration)
• Unique User-Defined Reminders

19. “
”
It’s stupid that I have to
go to the homepage to
go to another feature.
Problem Six

20. Navigation
• Navigation menu available upon
left sweep
• Accessible from any level within
the hierarchy
• UC San Diego logo navigates
back home
• Navigation consistent across all
hierarchical levels.

21. “
”
Why do I have to
sign in so many
times?
Problem Seven

22. Easy Log In/Out
• Setting on the left navigation
feature allows users to log in and
out anytime throughout the
application.
• Avoid users sign in and out
multiple times.
• Save the user’s authentication
locally.

23. What’s Left to Do
 Finish Paper
 Assemble our binder
 Share our findings with the Campus Web Office
 Feature our findings online
 Possibly do more user testing for user feedback.

24. Thank You!