1. Doing the Deal:
Structure, Terms, Due Diligence, Valuation:
An Overview for the Angel Investor
Presented by:
David Emerson
Disclaimer: Legal, Tax, Int’l, etc. Harvard Business School Angels
emerson@post.harvard.edu
February 5, 2013 david@emersonlegal.com
2. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Some Basic Deal Issues
1. Deal funnel. What is my role? Lead? Trickle-down
theory. Fundamental Resource Limitation Dilemma.
2. Red Flags / Know When to Walk Away
3. Respect the norm, but Make an Occasional Exception
4. Understand the Deal Terms
5. Capitalization Table and Pricing (Pre/Post-Money)
6. Securing Key Financial and Information Rights
7. Surfacing Issues / n-Way Competing Interests /
Alignment / Game Theory / Scenarios
8. Due Diligence – Resources/ Reliance / All parties /
Reputation
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3. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Understand The Deal Terms
1. Convertible Note + Warrant Transactions
» Conversion Terms / Discount (Warrant Coverage) / Conversion
Pre-Money Cap/ Amendment
» Don’t expect note to be paid / Convert to what?
» Series Seed Preferred Alternative
2. Preferred Stock Transactions
» Reps + Warranties, Disclosure, Setting Terms for Future Deals,
Position re Future Rounds / It’s all Negotiable and ..more
importantly…Renegotiable
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4. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Capitalization Table and Pricing
1. Understanding The Cap Table / Liquidation
Preference and Multiple / Priority / Size of Round
2. Option Pool Size / Budgeting / Customary Terms
3. Valuation: comps, multiples, DCF, assets, macro-
economic cycle
4. To Infinity and Beyond: Planning for sequential
round price appreciation
5. Vesting of Founder Interests / Sweat Equity / $$$
6. Recapitalizations / Cram-Downs, Pivots and Resets
/ Soft Landings
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5. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Liquidation Preference Dynamics
Extremely Simple Example
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6. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Liquidation Preference Dynamics
Somewhat More Complex Example
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7. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Securing Core Economic and Info Rights
1. Protection Against Buyer’s Regret: Anti-dilution
Rights (weighted avg./full ratchet); Staggered
closing / milestones
2. Voting Rights / Aggregate or Series / Proxy / Drag
Along / Tag Along
3. Information Rights
4. Blocking Rights
5. Right of First Refusal / Participation Rights
6. Advisory Board? Director? Fiduciary Duty / Liability
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8. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Getting Issues on the Table
1. Importance of Reps + Warranties and Disclosure
Schedule
2. Nebulous IP Ownership Issues (transfer to NewCo?)
3. Cap Table land mines and rats nest complexity
4. Litigation time bombs – valuation adj.
5. Problematic Contracts / Compliance / Informalities
6. Problems - Knowing What to Cure and When
7. Upside and Downside Exit Strategies – Who gets
what?
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9. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Founder Issues
1. Allocation of Equity
2. Sophistication / Experience (use of advisers)
3. Honesty / Personal Integrity / Know success and
failure
4. Stock Vesting – reset of vesting
5. Power issues – Titles / Multiple founders/ Control
6. IP issues – Past Employers, Outsourcing
7. Board Seats / Balance of Power
8. Employment Agreements / Non-competes
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10. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Due Diligence Issues
1. Fundamental Resource Limitation Dilemma. Avoid
duplication of effort / team approach / reliance
2. Systematic – checklist approach
3. Reflect findings in reps / warranties
4. Deep Domain Expertise - Ph.D., market, contacts
5. That’s nice, but how do you make money? Quality
of revenue / earnings
6. Detailed Financial model – unstated assumptions
7. Meet with Founders, key management
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11. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Intellectual Property Due Diligence
Overview
■ Do you have the deep Domain Expertise?
■ Types of Available IP
■ Patent reality vs. Patent fantasy - value/enforcement
■ Patent Strategy 101
■ Traps for the Unwary
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12. DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW
Types of Available IP
Patent
Two-
Legged IP
Trademark
&
Know-How
NewCo
Trade
Copyright
Secret
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