1. A Maxus Insights & Maxus ESP InitiativeSource: Radian6
6
DAY
17 June 2014
Top Brands FB Pages (Fanbase growth)
smart
Kibon
Guinness
422820
172370
145605
GLOBAL
Reliance Industries
Aircel
XOLO
22247
16158
15831
INDIA
Top Sports FB Pages (Fanbase growth)
FIFA World Cup
Real Madrid C.F.
FC Barcelona
706645
93912
83408
GLOBAL
Indian Cricket team
Kolkata Knight riders
Kings XI Punjab
37946
21146
20971
INDIA
Interesting Contest Seeding @FIFA2014:
a) #WorldCupOnBRAVIA, Join the FIFA Carnival with
Sony India and Win Big.
b) #VibeTheGoal movement initiated by Viber India
to provide support to YUWA India (NGO that helps
young girls in Jharkhand through football) receives
great response amongst online crowd
FIFA Supporters STUMPED..!!! Scheduled Cricket
match between India Bangladesh garnered social
Buzz (#indvsban) and interesting live match
proceedings were being compared to the FIFA
on-ground fervor.
Match 14
Ghana
vs
USA
Group G 03:30 IST
Conversational Cloud
1 2
Match 13
Iran
vs
Nigeria
Group F 00:30 IST
0 0
Conversational Cloud
Match 15
Belgium
vs
Algeria
Group H 21:30 IST
2 1
Conversational Cloud
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
3500
3210
5100Belgium vs Algeria
Ghana vs USA
Iran vs Nigeria 3150
1400
2800
Social Platform SOV %
Blogs
Twitter
Mainstream News
2
97
1
#Hashtags and Volume Usage
#fifa
#fifa2014
#worldcup
#football
#fifaworldcup
#worldscup
(Coca Cola promotion)
2000
2000
1350
975
700
600
550
500
450
400
350
320
300#germanyvsportugal
#alg
#joinin
#worldcup2014
#bel
#belalg
#usa
#worldcuponbravia
(Sony TV Contest)
#caferio
250
175
170
165
150
135
130
115
115
100
90
85
82
75
#contest
#carnival
#openhappiness
#ghausa
#ronaldo (Player)
#whenharrymetfifa
(Harry's Bar India contest)
#kicksforlicks
(Hokey Pokey Ice Cream contest)
#vibethegoal
(Viber India Contest)
#irnnga
#muller (Player)
#indvsban (Cricket match)
#ranbirvsarmaan
#win200Konuc
(U C Browser Contest)
120
football
#nga
#irn
#irnnga
game
#fifa2014
#fifa
team 0-0
nigeria
draw
iran
cup
world match
#worldcup
#manofthematch
matches
minutes
#football
group
good
ghana
thomas
play
watching
goalless
watch
usa
win
goals
time
#joining
portugal
germanybrazil
#fifaworldcup2014
#worldcup2014
soccer
#fifaworldcup
#worldcup
cup
world
football
game
#gha
win
2-1
dempsey
usa
ghana
#usa
#ghausa
soccer
#football
1-2
fans
#fifa
brazil
#fifa2014
#joining
brooks
germany
#manofthematch
portugal
came
muller
play
goals
goal
group
team
john
live
clint
1-1
match
news
second
footballcupworld
game
belgium
algeria
fellaini
#worldcup
soccer
season
follow
team
india
watch
win
play
played
beat
goal
time
#joining
#fifaworldcup2014
#belalg #alg
stadium
global
#worldcup2014
#fifaworldcup
mexico
#fifa2014
#fifa
#brazil
brazil
lots
minutes
#bel
#bramex
match
live
2-1