Seminar: Cradle to Cradle® in Design and Business http://www.utwente.nl/ide/general_information/track_information/cradle_to_cradle/Announcment_March_9th_V_6%5B2%5D.docx/

1. Academic Chair ‘Cradle to Cradle for Innovation and Quality’
PhD:
Area Development and
Cradle to Cradle
Erasmus University Rotterdam:
Rotterdam School of Management (RSM) &
Dutch Research Institute for Transitions (DRIFT)
03/11/12

2. Marleen Lodder
– PhD-candidate Erasmus University Rotterdam
• Rotterdam School of Management (RSM)
• Dutch Research Institute for Transitions (DRIFT)
– Master Architectural Engineering
• Technical University Eindhoven
– Bachelor Built Environment
• Avans Hogeschool ‘s Hertogenbosch
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3. Marleen Lodder
http://glendon.irisyorku.ca
http://glendon.irisyorku.ca
BEECH TREE
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4. PhD working plan
– Started October 2011 at Rotterdam School of Management (RSM) & Dutch
Research Institute for Transitions (DRIFT)
– Introduction into the practice
– Literature study
– Vision
– Conceptual Framework
– Cases
– “Recipe Book for Area Development”
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5. Vision
CRADLE TO CRADLE PHILOSOPHY
From Cradle to Grave – ‘the one-way street’…………………………………
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6. Vision
http://krant.telegraaf.nl
http://glendon.irisyorku.ca
CRADLE TO CRADLE PHILOSOPHY
From Cradle to Grave – ‘the one-way street’…………………………………
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7. Vision
Royal Haskoning
CRADLE TO CRADLE PHILOSOPHY
From Cradle to Grave – ‘the one-way street’…………………………………
…………………………………………………… to A Big Beneficial Footprint
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8. Vision
http://www.fotogeorgeburggraaff.nl
CRADLE TO CRADLE PHILOSOPHY
From Cradle to Grave – ‘the one-way street’…………………………………
…………………………………………………… to A Big Beneficial Footprint
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9. Examples
http://www.fotogeorgeburggraaff.nl
CRADLE TO CRADLE PHILOSOPHY
From Cradle to Grave – ‘the one-way street’…………………………………
…………………………………………………… to A Big Beneficial Footprint
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10. Examples
http://www.studioparade.nl
WHICH AREA IS MORE ATTRACTIVE OVER TIME?
Diversity and Defined Use Period
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11. Examples
http://www.noordhollandsdagblad.nl
WHICH AREA IS MORE ATTRACTIVE OVER TIME?
Diversity and Defined Use Period
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12. Examples
http://upload.wikimedia.org
WHICH AREA IS MORE ATTRACTIVE OVER TIME?
Diversity and Defined Use Period
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13. Cradle to Cradle inspired Areas
– Philosophy
• From Cradle to Grave – ‘the one-way street’……………………………………
………………………………………………………… to A Big Beneficial Footprint
– Principles
• Waste Equals Food
• Everything is a resource for something else
• Use Current Solar Income
• Renewable sources powered by sun
• Celebrate Diversity
• Biodiversity
• Cultural diversity
• Conceptual diversity
– Tools
• Examples: Roadmap, Add value by measurably enhancing quality & functionality
and Demonstrate innovation measurably (air, water or soil)
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14. Towards Areas with One Big Beneficial Footprint
– How to go From: To: ?
Efficient Effective
Linear Circular
Framed Inspired
Fragmented Intergraded
– Scenario
• How could the Scale grow form Resource, Material, Product, Company, Building
to Area’s?
• How could all Sectors be involved in this process (Ecology, Social-Cultural,
Energy, Economy, Mobility)?
• What would be the role of the different Stakeholders (Governments, Developers,
Investors, Municipalities, Companies, Occupants, Users, Visitors)?
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15. Questions
– Inspirations / Questions / Suggestions / Advise ?
Marleen Lodder MSc
PhD candidate - Academic Chair ‘Cradle to Cradle for Innovation and Quality’
@Rotterdam School of Management (RSM)
Erasmus University
Burgemeester Oudlaan 50 T 9-18
3062 PA Rotterdam
The Netherlands
Tel: +31 10 4082022 M +31 6 24983320
mlodder@rsm.nl
www.rsm.nl
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