1. Get more info on this report!
Social Science and Humanities Publishing 2009-2010
January 21, 2010
With the emergence of new technologies and the transition to digital delivery,
professional publishers rely on Simba Information research to understand the future of
their market and to guide their strategies. For this newest title to Simba's research
catalog, Social Science and Humanities Publishing 2009-2010 analyzes the market size
and trends shaping this segment of the industry.
This all-new intelligence provides a comprehensive, analytical look at the overall
landscape of the social science and humanities publishing market, including:
Simba’s exclusive analysis of market size and structure;
Perspective on the demand for social science and humanities products;
Revenue and market share rankings of leading publishers;
Detailed profiles of leading Social Science and Humanities publishers worldwide,
including McGraw-Hill, Oxford University Press, John Wiley & Sons, Holtzbrinck
and Cambridge University Press; and
Simba’s estimates for market growth in 2009.
The market for each segment (social science publishing and humanities publishing) is
divided into the following content delivery channels: books, journals, online services
(including abstracting and indexing), newsletters/looseleafs/directories and other, a
category that includes audio, video and CD-ROM information.
Additional Information
Stamford, CT-Jan. 22, 2010-Faced with challenges from disruptive technologies, an
uncertain future for its traditional publishing model and a titanic global recession, the
market for social science and humanities publishing has still managed to grow,
according to Social Science and Humanities Publishing 2009-2010, the latest
strategic market report from Simba Information, a leading media industry forecast and
analysis firm.

2. The global social science and humanities publishing market grew total sales 1.6% to
$2.4 billion in 2009. Poor economic conditions in the U.S. hurt book sales and put
publishers’ recurring journal subscription revenue in question as library budgets tighten.
Social science and humanities publishers often take a back seat to the scientific,
technical and medical (STM) publishing sector because revenue is tied to scholarly
monographs with niche appeal and journals that don’t attract the commercial interest of
their STM counterparts. Still many small commercial publishers specializing in social
science and humanities sustain levels of profit sufficient to satisfy their investors.
These presses confront substantial challenges, but also encounter significant
opportunities. Advanced software and techniques for composition, cheaper digitization
and file storage mechanisms, sophisticated online content management systems, and
short-run and print-on-demand services all help presses lower costs for new
publications and give renewed life to their backlist titles. Similarly, the growth of the
Web, powerful discovery tools such as Google and the other search engines, and the
opening of new distribution channels such as Amazon.com have made it possible to
reach new markets beyond university libraries.
To exploit these opportunities, social science and humanities publishers must make
strategic investments in existing and emerging forms of publication, continuously review
their more specialized processes and make technical and other investments wherever
possible to reduce costs. In addition, presses need to form strategic alliances among
themselves to strengthen and improve the publishing services they provide to the
scholarly community.
This report provides an overview and financial outlook for the global social science and
humanities publishing markets based on specific research and analysis of the leading
competitors’ performance. This research was conducted in conjunction with a larger
study of the overall market for professional publishing.
The market for social sciences and the market humanities are divided into four content
delivery channels: books, journals, online services (including abstracting and indexing)
and other, a category that includes audio, video and CD-ROM information.
For more information visit www.simbainformation.com or contact Dan Strempel at
203-325-8193 x103.
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence
in the media and publishing industry. Simba's extensive information network delivers top
quality, independent perspective on the people, events and alliances shaping the media
and information industry. Simba provides consulting and reports that offer key decision-
makers at more than 15,000 client companies around the globe with timely analysis,

3. exclusive statistics and proprietary industry forecasts. For more information, please visit
www.simbainformation.com.
Table of Contents
Methodology
Executive Summary
Chapter 1: Social Science Publishing
Introduction
Market Size and Growth
Books
Journals
Online Services/A&I
Other
Leading Social Science Publishers
Informa
John Wiley & Sons
EBSCO
Cengage
Holtzbrinck
SAGE
Cambridge University Press
Oxford University Press
Pearson plc
McGraw-Hill Cos.
Current Trends in Social Sciences Publishing
Surviving the Digital Age
Advancing Scholarship Takes a Backseat to the Bottom Line
Can Technology Rescue University Presses?
The Dawn of Open Access
University Presses Biding Time
Table 1.1: Social Science Market Size by Media, 2007-2009E
Table 1.2: English-Language Social Science Book Titles by Subject, 2008
Table 1.3: Social Science Publishing Media Market Share by Segment, 2008
Table 1.4: Key Social Science Journal Titles by Subject, 2008
Table 1.5: Key Leading Social Science Publishers, 2007-2009P
Chapter 2: Humanities Publishing
Introduction
Market Size and Growth
Books
Journals
Online Services/A&I
Other

4. Leading Humanities Publishers
Cengage Learning
Informa
Oxford University Press
McGraw-Hill
ProQuest
Pearson
Cambridge University Press
EBSCO
University of Chicago Press
SAGE
Other Humanities Players
Abrams
Cornell University Press
Hackett Publishing Company
Harvard University Press
Penn State University Press
Princeton University Press
Yale University Press
Current Trends in Humanities Publishing
Humanities Publishing Challenges Threaten Advancement of Scholarship
Mission of Scholarly Humanities Publishers Blurred Over Time
Publishing Experiments Seek Ways to Address the Industry’s Challenges
Seeking to Attract Wider Audiences to Humanities Books
Why Did Library Budgets Shift to Journals?
University Publishing Now ‘Out of Step’ with Academics; Strategy Needed
University Presses Becoming Electronic for Survival?
Libraries Are Told Open Access to Research Is Inevitable
Table 2.1: Global Humanities Publishing Revenue, by Segment 2007-2009E
Table 2.2: Arts & Humanities Book Titles by Key Subject, 2008
Table 2.3: Number of Active Arts & Humanities Journals, 2008-2009
Table 2.4: Humanities Publishing Media Market Share by Segment, 2008
Table 2.5: Leading Humanities Publishers, 2007-2009E
Chapter 3: University Press, Society and Association Publishing
University Presses
Segment Size
Leading University Presses
Oxford University Press
Cambridge University Press
Harvard Business Press
The University of Chicago Press
The University of California Press
Yale University Press
MIT Press
Johns Hopkins University Press

5. Duke University Press
Columbia University Press
Current Trends in University Press Publishing
Settling with the Google Book Search Settlement
Online Publishing Driving Growth
Presses Start to Merge with Libraries
Print on Demand, E-Book Strategies Favored
Threat of Open Access
Piracy and University Presses
The Plight of the Monograph
Society and Association Publishers
Segment Size
Leading Society/Association Presses
American Chemical Society (ACS)
The American Medical Association (AMA)
The Institute of Electrical and Electronics Engineers (IEEE)
British Medical Association
Massachusetts Medical Society
The American Psychological Association (APA)
Institute of Physics (IOP) Publishing
American Institute of Physics (AIP)
The Institution of Engineering and Technology (IET)
The Royal Society of Chemistry
The American Association for the Advancement of Science (AAAS)
Current Trends in Society/Association Publishing
Electronic Publishing on the Rise as Print Ebbs
Doing What It Takes to Survive
Survey: Societies’ Primary Concern Is International Expansion
Some Society Publishers Acknowledge Benefits to Open Access
Table 3.1: Leading University Press Publishers, Ranked by FY2008 Revenue
Table 3.2: Leading Society/Association Publishers, Ranked by 2008 Publishing
Revenue
Company Profiles
Brill
Cambridge University Press
Cengage Learning
EBSCO Publishing
Emerald Publishing Ltd.
Holtzbrinck
Informa PLC
Maney Publishing
McGraw-Hill Cos. Inc.
Oxford University Press
Pearson PLC
ProQuest

6. SAGE Publications Inc.
University of Chicago Press
John Wiley & Sons Inc.
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