Market Research Reports, Inc. has announced the addition of “Wearable Technology in Mobile Advertising” research report to their offering. See more at- http://mrr.cm/ZBc

1. Category : Computing & Electronics
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2. Introduction to Report
 Launch Date: August 28, 2014
 Number of Pages: 28
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 2,995
Delivery Time: Within 24 Hours (During Working Days)
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3. About the Report
This report is part of the Publisher Information and
Communications Technology (ICT) Insight series of
reports, which are provided as part of subscription
offerings and on an exclusive basis to our preferred clients
and partners.
The reports provide critical information and key insights
into the impact of developing ICT trends, challenges and
opportunities with emerging business models, and
assessment of evolving and maturing technologies.
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4. Research Finding
The emerging wearable technology ecosystem will bring
mobile advertising personalization to a whole new level
as solutions such as Disney’s MyMagic+ wearable are just
the tip of the proverbial iceberg.
We see wearable tech bringing to the fore an entirely
new category of mobile advertising that will transform
the joking about the movie Minority Report into a viable
business model with positive ROI for advertisers.
Wearables can be used as a source of knowledge for
advertisers.
This can be done by collecting information about user’s
behavior towards certain ads. Wearable devices can be
used smartly in advertising.
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5. Research Finding Continues…
It can give the user’s feedback on certain products by
monitoring the user’s behavior while watching these
products’ ads. Wearables device can vary from wearable
glasses to small wrist bands that can detect the following
user’s activity including movements, vital signs, and
behaviors.
This ICT Insight report provides analysis of wearable
technology in mobile advertising scenarios such as using
Google Glass Pay-Per-Gaze and Pay-Per Emotions business
models.
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6. Key Findings:
Wearable technology will have a profound effect on
measuring human behavior
Mobile advertising will benefit from new models
including pay-per-emotion and pay-per-action
Certain models such as pay-per-gaze, while unproven
commercially, have great promise as wearable tech
becomes mainstream
Wearable technology and mobile advertising have great
synergy as the former will provide a measured response
to advertisements
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7. Target Audience:
Advertising agencies
Mobile network operators
Retail brands and merchants
Mobile marketing companies
Augmented reality companies
Wireless device manufacturers
Wireless infrastructure providers
Consumer electronics companies
Wearable technology developers
Digital entertainment companies
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8. Report Coverage
1. Wearable Devices Developments
2. Wearables Smart Glasses in Advertising
3. Wearables Advertising a New Shift
4. Future Advertising Models withWearable Devices
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10. How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:
http://mrr.cm/ZBc
About Market Research Reports, Inc.
Market Research Reports provides a customized set
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