Sales training to develop mental strength for sales teams. We challenge the conventional wisdom on how you train your sales teams and offer a new, modern approach to sales training. Our objective is to give business sales directors the opportunity to invest in their sales teams and business development managers in a different and thought-provoking way, leaving a legacy of self-determination, clear thinking and enhanced effectiveness. The improvement of focus, resilience, motivation, self-belief/confidence and empathy are not aspects that would normally be identified from a traditional TNA (Training Needs Analysis): however they represent the key enablers in personal effectiveness and sales productivity.