Introducing Salesforce Wear: Evangelizing Wearables in the Enterprise
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The Internet of Customers is possible today because changes in technology is enabling us to engage in new ways with customers through social, mobile and connected cloud technologies. With 4.5 billion social users on Facebook, Twitter, YouTube and a host of other networks, companies can reach out to customers and have conversations at massive scale. They can not only solve their problems, but engage with them to market and sell add-on products and replacement products. And the rapid growth of social is fueled by the rise of mobile. With 5 billion smartphones expected by 2017, mobile apps have become a new way to engage customers, employees and partners. Smartphones have become the dashboard to our life, helping us connect to products, people, information and much, much more. But even larger than the number of connected people and connected mobile devices are the number of connected products. There are over 50 billion connected products expected by 2017. These connected products let you engage customers as they use your product or service. When customers opt-in, you can gather usage data, help them improve their experience, and solve problems as they appear. And of course, none of this would be possible without the cloud. Social networks would exist, mobile phones wouldn’t exist, and products couldn’t connect. The cloud gives us an unparalleled ability to quickly connect everything together.
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Introducing Salesforce Wear: Evangelizing Wearables in the Enterprise
- 1. Introducing Wear Evangelizing Wearables in the Enterprise
- 2. #1 in CRM, Cloud Computing & Innovation Leadership Innovation Culture World’s Most Innovative Company 2011, 2012, 2013 Enterprise Cloud Computing Market Share Leader** #1 Enterprise, MidMarket & Small Business Process & Service Innovation salesforce.com’s 15th birthday celebration Gartner: Market Share Leader for CRM Software Spending, Total Software Revenue Worldwide, 2013 *Gartner Research Document: Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013, Joanne M. Correia, Yanna Dharmasthira, Chris Pang, April 16 2014 ** IDC: Worldwide SaaS and Cloud Software 2012-2016 Forecast and 2011 Vendor Shares
- 3. 1T connected sensors Customers are More Connected Than Ever Mobile 58% faster deployment Cloud 4.5B aggregated users Socia l 5B smartphones by 2017 75B connected products Connected
- 4. Wearables - Next Wave of Mobile Revolution 100% 100% Wearable Growth Rate - BI Intelligence Estimates, IMS Research, ABI Research Smartphone Growth Rate - http://en.wikipedia.org/wiki/Smartphone#Historical_sales_figures_.28in_millions_of_units.29 108% 13% 25% 66% 5X faster growth than smartphone revolution Year 1 Year 2 Year 3 Growth Rate (%) Smartphones Wearables
- 5. Wearables - A Whole New Class of Devices Sensor Enable Unique 1:1 Experiences Based (1s) Context-aware Augmented Seamless Always-on Simple Tasks (60s) Complex Tasks (10 Min)
- 6. Wearable experiences are a massive opportunity for enterprises.
- 7. Innovators are Pushing Boundaries Investing in Wearable Apps Always-on Health Monitoring Context-aware Guided Journeys Seamless Check-in Experience Augmented Motion Analysis
- 8. Wearable App Development is Complex ? ? ? ? Emerging Space New Devices, Multiple Form Factors Limited Development Resources Basic Tools, Early-stage APIs Evolving Technologies Identity, Security, UX & Connectivity Challenges
- 9. Introducing: Wear Evangelizing Wearables in the Enterprise Salesforce Wear Developer Pack Jump Start Wearable App Development Designed for Leading Devices Build Apps for Most Popular Wearables Innovative Reference Apps Explore Limitless Application Scenarios
- 10. Jump Start Wearable App Development Salesforce Wear Developer Pack Open Source Code Reference Apps & Architectures Secure, 2- Way Platform Connection Identity Flow Enterprise UX Patterns Developer Engagement
- 11. Innovate on the Latest Devices
- 12. Imagine & Build Apps Without Boundaries Fast Oil Rig Repair 1:1 Casino Journey Enhanced Sales Productivity
- 13. Quick & Safe Problem Resolution on Oil Rigs Augmented Image of Repair Site on Google Glass Full Access to Repair History in ServiceCloud Live, Hands-free Access to Solutions and Support
- 14. 1:1 Journey for Every Casino Guest Live Tracking of Customer Journey via SmartBand Real-time Journey Based on Guest Profile Triggers to Launch New Experiences
- 15. Real-time Improvement In Sales Productivity Real-time Deal Management Task Management Triggered By Contextual Nudges Cross-functional Collaboration
- 16. Summary Wearables are the Next Wave of Mobile Revolution Innovators are Taking the Lead with Wearable Experiences Building Enterprise Wearable Apps is Complex Salesforce Wear Initiative - Developer Tools & Engagement Build Apps on Leading Devices Reference Apps to Inspire Developers
Editor's Notes
- And I love that part of Salesforce.com and I love that part of business and I love that part of the work that we have with our customers. We’re incredibly excited to share that Salesforce.com has become the number one company in enterprise cloud computing in the world, the number one customer relationship management company in the world, the now three years in a row, the world's most innovative company by Forbes, something we could have never imagined, and Fortune's most admired company and that all comes out of our technology model and our business model.
- The Internet of Customers is possible today because changes in technology is enabling us to engage in new ways with customers through social, mobile and connected cloud technologies. With 4.5 billion social users on Facebook, Twitter, YouTube and a host of other networks, companies can reach out to customers and have conversations at massive scale. They can not only solve their problems, but engage with them to market and sell add-on products and replacement products. And the rapid growth of social is fueled by the rise of mobile. With 5 billion smartphones expected by 2017, mobile apps have become a new way to engage customers, employees and partners. Smartphones have become the dashboard to our life, helping us connect to products, people, information and much, much more. But even larger than the number of connected people and connected mobile devices are the number of connected products. There are over 50 billion connected products expected by 2017. These connected products let you engage customers as they use your product or service. When customers opt-in, you can gather usage data, help them improve their experience, and solve problems as they appear. And of course, none of this would be possible without the cloud. Social networks would exist, mobile phones wouldn’t exist, and products couldn’t connect. The cloud gives us an unparalleled ability to quickly connect everything together.
- Thanks George, Salesforce has made substantial investments in marketing, because of our fundamental belief that marketers are leading the Internet of Customers. In this new world, where everything is connected -- connected apps, connected devices, connected products, it's the marketer who is leading this business transformation.
- And most importantly, HOW people connect and interact has changed. People aren’t accessing social on their desktops. Today, people use mobile apps to access what they need. Mobile makes it easy and intuitive to find information literally at the swipe of a finger. And every mobile device is location-enabled. It revolutionizes how companies can interact with customers. By using this technology, companies can know exactly where their customers are at any given time if they are using your mobile apps. Smart companies use mobile apps to deliver targeted promotions to customers and relevant information to employees at the right time. In fact, IBM has estimated that there will be 5 billion smartphones by 2017. We are just scratching the surface of mobile. The opportunities to reach every one of your customers is growing faster than ever.
- Thanks George, at Dreamforce this past November, we made our biggest launch ever, Salesforce1. Salesforce1 is a revolutionary customer platform with a new set of Platform tools that connects to everything and an App designed to enable you to bring Salesforce wherever you go. And today we have some exciting news to share with you on Salesforce1.
- Thanks George, Salesforce has made substantial investments in marketing, because of our fundamental belief that marketers are leading the Internet of Customers. In this new world, where everything is connected -- connected apps, connected devices, connected products, it's the marketer who is leading this business transformation.