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Marty Terbarck Qualification Summary 2012

Marty Terbarck Qualification Summary 2012




To obtain an Digital Marketing or IT Marketing Technology Leadership position responsible for driving strategy, brand engagement, implementation and performance of a company’s online marketing activities including managing digital teams, stakeholders and vendor relationships and / or overseeing a specific accounts, programs, products, services, or groups (e.g. strategy, search, social media, mobile, display advertising, project management, web properties design & development, email, CRM and web analytics).

▪ An experienced, highly motivated digital marketing leader focused on enabling companies to connect, engage, create value and conduct business more effectively with their customers through online marketing activities and Internet-based applications.
Areas of expertise:
- Online marketing strategy, implementation and performance management with extensive expertise in strategic planning with emerging marketing and consumer technology adoption as well as E-Commerce and Lead Generation business models
- Management of large web properties and campaign initiatives overseeing the design, development and performance of online activities including paid and organic search, social, mobile, affiliate, contests and incentives, email marketing, web analytics, and CRM components
- Account management, project management, business unit development, internet application product development and integration experience
▪ Proven senior project manager with a track record for managing project activity with the design, development and quality assurance to deliver expected results on time and within budget using proven development life cycle methodology.
▪ Over 15 years of success working with business stakeholders to develop a comprehensive model for interacting with their customers throughout the entire buying and ownership experience through online marketing and Internet-based applications.
▪ Dedicated customer advocate who continuously implements product, process, and service improvements based on analyzing input from numerous channels including company business drivers, market research, benchmarking, web site analytics, customer surveys, customer segmentation, usability studies, performance measurements, return on investment, total cost analysis and knowledge of online marketing.
▪ Strong record of delivering “gotta have” solutions that improve business capability and that are scalable, open and maintainable.



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    Marty Terbarck Qualification Summary 2012 Marty Terbarck Qualification Summary 2012 Document Transcript

    • Marty Terbrack has deep digital marketing strategy expertise, significant marketing services organizational development expertise as well as premier automotive brand expertise. Marty’s currently the CEO of a digital marketing consulting company in Troy, Michigan Digital Marketing Expertise: Years Rating (1-Lowest, 10 – Highest) ▪ Digital Marketing Strategy 15 years 10 ▪ Web Property Management 15 years 10 o eCommerce 5 years 9 o Lead Generation 10 years 9 ▪ Project Management 15 years 10 ▪ Vendor Management 15 years 9 ▪ Paid Search / Pay-Per-Click Advertising 10 years 10 ▪ Search Engine Marketing (SEM) 10 years 9 ▪ Online Marketing Analytics & Insights 10 years 10 ▪ Search Engine Optimization (SEO) 7 years 9 ▪ Social Media Program Management 7 years 8 ▪ Email Marketing 7 years 8 ▪ Display Advertising and Behavior Targeting 7 years 8 ▪ Media Planning, Buying & Execution 5 years 8 ▪ Audience Segmentation 5 years 8 ▪ CRM 5 years 7 ▪ IT Management 5 years 8 ▪ Largest Team 35 direct reports, plus 20 offshore ▪ Largest Website Budget $20 Million ▪ Largest Media Budget $30 Million Marty Terbrack, CEO Digital Marketing, Inc. C: 248.885.0797, E: mterbrack@digitalmarketing-inc.com
    • Premier Automotive Brand and Program Management Experience: ▪ Ford Premiere Automotive Group Lead for Dealer Websites: Jaguar, Land Rover, Lincoln and Volvo ▪ Ford Dealer Websites, Ford of Canada, Ford of Mexico ▪ Chrysler Dealer Lead Management Program ▪ Ford Dealer Lead Management Program ▪ Ford Contest and Incentives Program ▪ Ford College Program (Social Media) ▪ Lincoln Dreams Social Media Website (Social Media) ▪ Ford Partners Program ▪ Ford Commercial Truck Program ▪ Ford Dealer Locator ▪ Ford Automotive Showroom Website ▪ Ford Auto Shows Website ▪ Ford Vehicles Interactive Showroom ▪ Ford Fleet Website Manager ▪ Ford Global Fleet Websites ▪ Ford Global Market Research Portal Digital Marketing Automotive Competitive Intelligence Webcast In early 2012, I developed automotive related webcast. The following are private links to the draft presentations; I removed the audio narration for privacy reasons. I included it to provide insight into the breadth and depth of my digital marketing expertise. ▪ Internet Trends & Consumer Technology Adoption http://www.youtube.com/watch?v=ATKoP1P11SA ▪ Social Changes Marketing & Business Structure http://www.youtube.com/watch?v=N-irWrVZb2Y ▪ Advancement s in Audience Targeting http://www.youtube.com/watch?v=Gvd20Krzlm8 ▪ Automotive Marketing & Consumer Insights http://www.youtube.com/watch?v=u5mLeQEPIkw ▪ Display Advertising Competitive Intelligence http://www.youtube.com/watch?v=_0akpWJKw-U ▪ Search Marketing Competitive Intelligence http://www.youtube.com/watch?v=7KcvHw1eXSE ▪ Social Media Monitoring & Engagement http://www.youtube.com/watch?v=qSoneKki0aM