Social Media for Small Business<br />Antoinette Raynes<br />Executive Producer of Small Business <br />Raynes Partnerships...
Agenda <br />2<br />What is Social Media<br />Why Social Media could be beneficial to you<br />Examples of how it has been...
Social Media Revolution 2<br />3<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&playnext_from=TL&videos=SDr7-UvPwqk<br />...
4<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnerships.com<br />
What is Social Media ?Top 20 Mashable Reader Responses<br />1. Collaboration: Ask not what the Internet can do for you, bu...
What is Social Media ?Definitions of Social media on the Web:<br />Social media is media designed to be disseminated throu...
What is Social Media ?The Social Media Bible by Lon Safko<br />Refers to activities, practices, and behaviors among commun...
And Why Do I care? <br />8<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnershi...
The Break Up new Customer Service Rules<br />9<br />http://www.youtube.com/watch?v=D3qltEtl7H8&feature=channel<br />Raynes...
Why You Might Care<br />10<br />Average customer is worth about $136.38 to the seller.<br />67% of Twitter users who becom...
Ideas for Developing A Strategy<br />11<br />One major finding was that those who responded that their company had profite...
Variety of tools<br />12<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnerships...
13<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnerships.com<br />
Examples – Bunger Steel<br />14<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartn...
Examples – Steel Master <br />15<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPart...
Examples – Idea Paint<br />16<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartner...
Examples – Lane Bryant<br />17<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartne...
Examples – Ford Motor Company<br />18<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@Rayne...
Next Steps <br />19<br />Details of Face Book<br />Details of Linked In<br />Twitter – ADHD on Steroids <br />Raynes Partn...
Q  & A 10 minutes<br />20<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnership...
Examples – FaceBook<br />21<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnersh...
Examples – FaceBook<br />22<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnersh...
Examples – FaceBook<br />23<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnersh...
Examples – FaceBook Applications <br />24<br />http://www.facebook.com/apps/directory.php<br />Raynes Partnerships, LLC   ...
Examples – FaceBook Applications<br />25<br />http://apps.facebook.com/theanimalrescuesite/?auth_token=32b234dd30749ab093e...
Examples – FaceBook Settings Page<br />26<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@R...
Examples – Linked In<br />27<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartners...
Examples  - Linked In<br />28<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartner...
Examples – Linked In<br />29<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartners...
Examples – Linked In<br />30<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartners...
Examples - Twitter<br />31<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnershi...
Examples - Twitter<br />32<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnershi...
Examples - Twitter<br />33<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnershi...
Resources <br />34<br />Raynes Partnerships, LLC             602-327-2165                 ARaynes@RaynesPartnerships.com<b...
Closing <br />35<br />GET READY <br />TO READ,<br />AND READ <br />AND READ….. <br />& Oh Yeah We didn’t even touch Bloggi...
Closing <br />36<br />http://www.youtube.com/watch?v=LjyFWqwZsn0&feature=youtu.be&a<br />Raynes Partnerships, LLC         ...
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Social Media

  1. 1. Social Media for Small Business<br />Antoinette Raynes<br />Executive Producer of Small Business <br />Raynes Partnerships, LLC<br />
  2. 2. Agenda <br />2<br />What is Social Media<br />Why Social Media could be beneficial to you<br />Examples of how it has been used successfully<br />Details of Facebook, Linked In & Twitter<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  3. 3. Social Media Revolution 2<br />3<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&playnext_from=TL&videos=SDr7-UvPwqk<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  4. 4. 4<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  5. 5. What is Social Media ?Top 20 Mashable Reader Responses<br />1. Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. – Jonny Rose<br />2. Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. - Rohan Aurora<br />3. Conversation: Tools or platforms that allow anyone/everyone to share information or engage in conversation. – Veena Mathew<br />4. Sharing: Social media = Sharing information through conversation. – Scot Chisholm<br />5. Relationships: Relationshipping on steroids. – Pat Graham-Block<br />5<br />6. Multi-dimensional: Social media is a multi-dimensional communication information system connecting people to people. -Peter Feuersenger<br />7. Inclusive: It’s a conversation in an instant with anyone, anywhere, anytime that gives control back to the individual & consumer in unpredented ways.” – Charles Ubaghs<br />8. Information: Information funneled to users from all angles. – Sarah Thomson<br />9. Community: Set of updated communication tools that allow us to build new communities at a time when our local community had almost been lost. – Jerry Daykin<br />10. Personalization: It is the ability to connect and see the world in your own way. The personalization of one of the greatest human achievements: communication! – Benjamin Fischbein<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  6. 6. What is Social Media ?Definitions of Social media on the Web:<br />Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...<br />media that is created to be shared freely<br />Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. ...<br />Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.<br />Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.<br />Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)<br />The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube.<br />Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.<br />A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”<br />A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.<br />6<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  7. 7. What is Social Media ?The Social Media Bible by Lon Safko<br />Refers to activities, practices, and behaviors among communities of people who gather on line to share information, knowledge, and opinions using conversational media. <br />Conversation media are Web Based applications that make it possible to create and easily transmit content in the form of words, pictures, videos and audios. <br />7<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  8. 8. And Why Do I care? <br />8<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  9. 9. The Break Up new Customer Service Rules<br />9<br />http://www.youtube.com/watch?v=D3qltEtl7H8&feature=channel<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  10. 10. Why You Might Care<br />10<br />Average customer is worth about $136.38 to the seller.<br />67% of Twitter users who become followers of a brand are more likely to buy that brand’s products<br />60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend<br />74% of consumers are influenced on buying decisions by fellow socializers after soliciting input via social media <br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  11. 11. Ideas for Developing A Strategy<br />11<br />One major finding was that those who responded that their company had profited or increased revenues using social media were almost twice as likely to have a formal social media strategy.<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  12. 12. Variety of tools<br />12<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  13. 13. 13<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  14. 14. Examples – Bunger Steel<br />14<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  15. 15. Examples – Steel Master <br />15<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  16. 16. Examples – Idea Paint<br />16<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  17. 17. Examples – Lane Bryant<br />17<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  18. 18. Examples – Ford Motor Company<br />18<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  19. 19. Next Steps <br />19<br />Details of Face Book<br />Details of Linked In<br />Twitter – ADHD on Steroids <br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  20. 20. Q & A 10 minutes<br />20<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  21. 21. Examples – FaceBook<br />21<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  22. 22. Examples – FaceBook<br />22<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  23. 23. Examples – FaceBook<br />23<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  24. 24. Examples – FaceBook Applications <br />24<br />http://www.facebook.com/apps/directory.php<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  25. 25. Examples – FaceBook Applications<br />25<br />http://apps.facebook.com/theanimalrescuesite/?auth_token=32b234dd30749ab093ef939ecc7742c1&installed=1<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  26. 26. Examples – FaceBook Settings Page<br />26<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  27. 27. Examples – Linked In<br />27<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  28. 28. Examples - Linked In<br />28<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  29. 29. Examples – Linked In<br />29<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  30. 30. Examples – Linked In<br />30<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  31. 31. Examples - Twitter<br />31<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  32. 32. Examples - Twitter<br />32<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  33. 33. Examples - Twitter<br />33<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  34. 34. Resources <br />34<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  35. 35. Closing <br />35<br />GET READY <br />TO READ,<br />AND READ <br />AND READ….. <br />& Oh Yeah We didn’t even touch Blogging, Video, or PodCast! <br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />
  36. 36. Closing <br />36<br />http://www.youtube.com/watch?v=LjyFWqwZsn0&feature=youtu.be&a<br />Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com<br />

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