Audience Research for Movie Poster

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Audience Research for Movie Poster

  1. 1. 1) What would you prefer to see on a film poster?Main characters Bad guy Location of the film 2) What colours would you prefer on the poster? (choose 4 options)Black Green Grey White Blue Brown Red 3) When seeing a poster, what makes you want to go watch the film?Actor Main Image Rating Reviews Release date 4) What was the last horror movie poster did see?________________________________________________________________ 5) What made the movie poster memorable?________________________________________________________________ 6) Which Layout do you prefer?
  2. 2. What would you prefer to see on a film poster?141210 8 6 4 2 0 Main characters Bad guy Location of the film What colours would you prefer on the poster? (choose 4 options) Black 8% 8% Green 33% Grey 17% White Red 10% Blue 17% 7% Brown
  3. 3. When seeing a poster, what makes you want to go watch the film?876543210 Actor Main Image Rating Reviews Release date What was the last horror movie poster did see? Paranormal Activity 4 Mama The Posseision Texas Chainsaw Sinister
  4. 4. What made the movie poster memorable?10 9 8 7 6 5 4 3 2 1 0 The tag line title main image Which Layout do you prefer? D 10% C 15% A 55% B 20%
  5. 5. Conclusion..............Having done this questionnaire, this has helped me to understand whatelements make a good horror movie poster. I’ve learnt that many of thepeople prefer to see the antagonist on the poster, which is conventionallyseen on posters on the market, having a good main image makes the movieposter more memorable, many of the posters I have looked at createsenigma about the film and also makes the poster standout from the rest.Using the information I have gathered I will incorporate this when designingmy movie poster.

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