1. “We make a living by what we get. We make a life by what we give.”
- Winston Churchill
MARKETING
HALL OF
LEGENDS
PAY IT
FORWARD
CHARITY WHAT IS THE KEY MARKETING ISSUE WE
FACE?
MARKETING LEADER
WHO DO WE WANT TO CONNECT WITH AND WHAT DO WE REALLY KNOW ABOUT THEM?
WHAT DRIVES THEM AWAY FROM OUR BRAND?
WHAT DRIVES THEM TO OUR BRAND?
WHAT IS THE SINGLE MOST IMPORTANT THING WE CAN TELL THEM?

2. WHY SHOULD THEY BELIEVE US?
WHAT ARE THE MOST POWERFUL WAYS TO CONNECT WITH THIS TARGET?
MANDATORIES
HOW WILL WE MEASURE OUR SUCCESS?