Presentation part 1 Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business? If the answer is "yes" to any of these then this presentation is for you: Understand search engines and how to attract them to your website Develop online and offline marketing strategies Use the internet to create a powerful prospect database Build your brand and attract visitors online And understand how to use cost effective internet communications

1. Welcome November 2009 Internet marketing, SEO, Social Networks and more… Getting the best from the web

5. Getting found

6. Getting found Over here! Over here! Over here! Over here! Over here! Over here! Over here! Over here!

8. Time

9. Practice

13. Our target audience

14. SEO – On Page Andy Atkins

17. Search engines

19. The structure of SEO Off site www.youraddress.co.uk Google factors

25. “ The Perfect Page”

27. State of the Market

28. Some techie stuff!

31. Search Engines love RELEVANT content!! People love QUALITY content!!

34. Web address: www.clownsinsurance.co.uk

38. The Code <title> Clown Insurance - Clown Insurance From The UKs Leading Insurer Of Clowns < &quot;Description&quot; content=&quot; Clowns Insurance provides low cost specialised insurance for UK clowns. Clowns Insurance can insure any full-time, part-time or weekend clown. Party clowns and circus clowns are insured by Clowns Insurance &quot; /> &quot;Keywords&quot; content=&quot; clown insurance,insurance for clowns,UK clowns,party clown insurance,part-time clown insurance,professional clown insurance,insuring UK clowns, circus clowns insurance, clowns liability cover &quot;

41. Getting to the top can be easy!

42. Traffic – Off Page

43. Links - Directories

45. The Web Marketing Mantra….. Good content and good links equal good rankings and good rankings equal good traffic (popularity) and good traffic equals rankings, etc, etc,

46. Sponsored Links change

47. Sponsored Links

50. Summary

51. We’re online!

52. Easy isn’t it?

53. Where are we? Targetometer

54. Coffee Break