Optimize, automate and personalize content to connect and engage audiences with tailored email and digital marketing solutions for media planners and publishers. Visit http://lyris.com/us-en/solutions/media-and-publishing-marketing to upgrade your audience messaging platform.

1. Copyright © 2014 Lyris, Inc. All rights reserved.
Publishing, Media, & Entertainment Solutions Brief
Personalize to Monetize
Keep your Audience Engaged with the
Lyris Audience Messaging Platform
2014

2. Experience serving the email marketing
needs of B2C and B2B publishers, media,
daily news, entertainment.
2 Copyright © 2014 Lyris, Inc. All rights reserved.
Lyris Experience
in Publishing
and Media
Over 5,000 customers
worldwide trust Lyris,
including many in the
publishing, media,
and entertainment
industries.

3. Solutions that Solve Key Business Challenges
Sell more subscriptions
and deliver more ad
impressions.
Copyright © 2014 Lyris, Inc. All rights reserved. 3
Drive revenue from
email marketing.
Deliver content value
to all subscribers.
Keep audiences
engaged and loyal.
Adapt to mobile device
proliferation and increased
audience control.

4. 4 Copyright © 2014 Lyris, Inc. All rights reserved.
How Lyris Can Help
Target and engage
audiences with
personalized
email content.
• Rich segmentation and
analytics based on a single
view of your audience
• Behavior-based targeting of
personalized content
• Automated content feeds
• Advanced triggers, A/B split
testing designed to enforce
email best practices

5. 5 Copyright © 2014 Lyris, Inc. All rights reserved.
How Lyris Can Help
Reach the inbox
more often.
• Lyris Advanced Delivery
Management Console and
Optimization Solution
• Lyris Advanced Engagement
Analytics
• Email anatomy and mobile
optimization best practices
• Program design and strategy
Email previews across 30+
devices and email clients
Delivery Monitor
Spam filter analysis

6. KPLU
6 Copyright © 2014 Lyris, Inc. All rights reserved.
How Lyris Can Help
Manage messaging
across all your brands.
• Tiered access model
accommodates multiple
properties with individual
reporting and visibility
across organizations.
• Enforce brand and content
identity with the use of
locked templates.
National Public Radio
Sub-Orgs
Set templates to
enforce corporate
branding
Find specific
reports per
sub-org
OBP
WGMU
KIOS
NCPR
WFAE
WDET
WKAR
KERA
WYPR
WXPN
KWMU
WRTI
Head
Organization

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7 Copyright © 2014 Lyris, Inc. All rights reserved.
How Lyris Can Help
Measure and
optimize
performance.
• View detailed performance
metrics at the individual
message and campaign
level.
• Evaluate the effectiveness
of content with overlay heat
map reporting.
• Easily connect with any
data analytics initiative to
derive additional messaging
opportunities.
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Email Click/Heat Map

8. Social
Behavior
3rd Party Data
8 Copyright © 2014 Lyris, Inc. All rights reserved.
How Lyris Can Help
Easily integrate
audience data.
• Integrate with all your
subscriber registration
data, content management
systems, Web analytics, and
other applications more
easily and quickly.
• Adapt to your unique
needs by layering digital
messaging capabilities into
your proprietary media
outlets, applications, or
channels.
Digital
Channels
Traditional
Media Analytics Databases
and Tools
Enterprise
Data
CRM
Mobile and
Cloud Apps
Sharing
Services
Subscriptions and
Media Downloads Content Management
Systems

9. 9 Copyright © 2014 Lyris, Inc. All rights reserved.
Start with the Basics
Welcome Program
to increase subscriber
engagement and ROI
Preference Center
to capture valuable
subscriber data for
segmenting and targeting

10. Start with the Basics
Real-Time
Retargeting
for subscription or
media sales
Copyright © 2014 Lyris, Inc. All rights reserved. 10
Cross-Promote
Content

11. 11 Copyright © 2014 Lyris, Inc. All rights reserved.
Start with the Basics
Loyalty and
Win-Back Programs:
Subscription welcome
through re-engagement
Live Email Content
to drive audiences to
upcoming media events
and other time-based
promotions

12. Lyris provides all the resources you need.
12 Copyright © 2014 Lyris, Inc. All rights reserved.
Small Marketing Team?
Strategic Services
• Email Audit and Roadmap
• Digital Marketing Expert
Guidance
• Design and Content Review
• Segmentation Analysis
• List Growth Strategy and Plan
• Automation Campaigns
Deliverability
• Daily Monitoring
• Block Identification & Removal
• Weekly Delivery View Reports
• Deliverability Consultation
• Dedicated IP Set-Up
• Reputation Audit
• IP Ramp-Up
• Program Strategy
Creative Services
• Email Design
• Email Template Development
• Mobile Optimization
• Social Forms
Technical Services
• API Success Package
• Custom Reporting
• Other Custom Development
Training
• Online User Training
• Custom Training
• Data Mining & Analytics Training
Data Services
• Data Migration & Mapping
• Systems Integration
• Data Cleansing
• Analysis and Reporting
• Social Integration
• Welcome Program
Definition
• Multi-variate Split Testing
Package
• Mobile Optimization

13. Applications to
AUTOMATE
customer engagement
Open
architecture
to EXTEND,
integrate, and
adapt for best fit
Expertise to OPTIMIZE
experience, revenue,
and reach
13 Copyright © 2014 Lyris, Inc. All rights reserved.
Why Lyris?
Lyris uniquely
delivers the core
components of
an Audience
Messaging Platform

14. Call 888.465.9747 or email sales@lyris.com to
talk with a Lyris solutions consultant today!
North America
United States
Corporate HQ
6401 Hollis Street, Suite 125
Emeryville CA 94608 USA
Toll-free +1800 768 2929
Intl. +1510 844 1600
Fax +1510 844 1598
Europe EMEA
United Kingdom
1 Vincent Square
Victoria, London SW1P 2PN
Main +020 7630 2960
France +33 176 66 0023
Sales +020 7630 2961
Support +020 7630 2962
Copyright © 2014 Lyris, Inc. All rights reserved. 14
Latin America
Argentina
Luis María Campos Ave. 1061
3rd floor (C1426BOI)
Ciudad Autónoma de Buenos Aires
Main +54 11 4777 2557
Mexico +52 55 4170 8541
Brazil
Rua Olimpíadas 205
4th floor (04551-000)
Vila Olímpia São Paulo, SP, Brazil
Main +55 11 3711 5698
Asia Pacific
Australia
APAC Sydney Headoffice
46 Market Street
Level 4, Suite 404
Sydney, NSW Australia
Phone +61 2 9299 1118
Support +1800 179 675
Contact
About Lyris, Inc.
With more than 20 years’ experience, Lyris is a global leader of innovative email and digital marketing solutions that
help companies reach audiences at scale and create personalized value at every touch point. Lyris’ products and services
empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase
conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning
messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible
integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More
than 5,000 companies worldwide partner with Lyris to manage connected customer communications.
Learn more at www.lyris.com.
Copyright © 2014 Lyris, Inc. All rights reserved. lyris.com