A how-to slide deck by Loop, Online Marketing. Paint a picture of who they are, the pressures and challenges they face. What makes them tick? Use the Loyalty Loop to map your buyer profiles at stages of the sales cycle. What content can you provide to solve their business challenge at each stage? Bring it all together: What your buyers want and the content they will need at each stage.

1. Profile buyers.
Map your sales cycle
and appropriate content.
Bring it all together.
A how-to slide deck

2. 1. Profile your buyers
Paint a picture of who they are, the pressures and challenges they face.
What makes them tick?
Use our
buyer persona
template to
profile your
buyers
Here’s the link to our template: www.loopcentral.co.uk/resources/buyer-persona-template

3. 2. Map the sales cycle
Use the Loyalty Loop to map your buyer profiles at stages of the sales cycle.
What content can you provide to solve their business challenge at each stage?

4. What content?
Awareness
Help people to find solutions through the content you provide.
For example, top tip blogs and informative e-books
Consideration & evaluation
Support potential customers to research and evaluate your products and services.
For example, case studies and demo films
Purchase
Show potential customers how they would get the most out of your product or service.
For example, sales presentations and pricing details
Bond & advocate
Use our
content
mapping tool,
The Loyalty
Loop
Encourage loyalty and customers to spread awareness.
For example, surveys and special offers
Here’s the link to our tool: www.loopcentral.co.uk/resources/the-loyalty-loop-a-crucial-content-mapping-tool

5. 3. Bring it all together
What your buyers want and the content they will need at each stage.
Sales cycle stages
Your buyer
Awareness
Insert the name of
your buyer persona,
ie in-house business
development director
Their challenges,
priorities & goals at
each stage
Content to target
buyers at each stage
Repeat as above
Repeat as above
Repeat as above
Repeat as above
Consideration
& evaluation
Purchase
Wants to get more
Wants to see and
Wants to be
business leads
understand where you’ve convinced that you’re
via their company
delivered results before
the right supplier
website
How-to
infographics &
top tip blogs
Work case studies and
customer testimonials
Presentations and
e-book guides
Bond
Advocate
Wants to continually
learn and develop
lead generation
techniques
Wants to support you
to find more leads for
your business!
E-newsletter signup
and new insightful
content regularly
emailed
Ask them to be the
focus of a customer
case study!

6. Slide deck by
We’re an online marketing company
www.loopcentral.co.uk