1. Here is the two-minute presentation in "first person."
Now, here is the story in first person, where the prospect has not asked you for a
presentation yet.
You: Just checking if you got the (ebook, cd, magazine) okay. And, if you are like
most people, you haven't had a chance to read it yet. (Prospect relaxes.) Good
luck on reviewing the material, and if you don't mind, I'll get back to you in a
week or so in case you have any questions. (Prospect relaxes more.)
And, I got a good story. Takes about two minutes. Might make you a lot of money,
might not. Want to hear it?
Prospect: Yes.
You: If you never had to go to work again, would that be okay?
Prospect: Sure. As long as I get a paycheck. (Prospect is creating a vision in his
mind.)
You: Well, I felt the same way. My job interferes with my life, I can't get the time
off I need, and I spend hours commuting every day. So I decided to start some
sort of home-based business so I wouldn't have to spend all of my time at the job
until age 65.
I got figuring ... I only need about $60,000 a year to replace my take-home pay,
so I went looking for a business.
You know how a lot of people are always dieting, drinking energy drinks like Red
Bull, and a lot of people take vitamins and are interested in natural health?
Prospect: Yes.
You: There is a company called Vitamark that has cool versions of these products
that people really like. They have some cookies that dieters love to eat to manage
their weight, an energy drink about 1/3 the price of Red Bull, but gives you a
better buzz, and lots of vitamins and healthy things people buy from them all the
time.
So let’s go to page 15 of this Freedom Magazine. Hmmm, it says that to earn
$60,000 a year, I would need approximately 300 people using the Vitamark
products, and then I'd never have to go to work again.
Now, I don’t know how to get 300 users of the products now, but I can learn.
Hey, I learned to drive a car, learned to be a parent, learned how to do email, and
I can certainly learn a SYSTEM to get 300 people using the Vitamark products.
(This takes away the objection of I don't know how to do it, I don't know anyone,

2. etc. Many people believe they have to know how to do everything before they
even start learning.)
So I got thinking, what’s going to be easier?
Going to work every weekday for the rest of my life, fighting traffic, warehousing
the kids in day care, and begging for the time off for vacations?
Or learning a SYSTEM to get 300 people using Vitamark products?
The two-minute presentation that Mick uses (The Two-Minute
Story in the "second person.")
You: I got a good story. Takes about two minutes. Might make you a lot of
money, might not. Want to hear it?
Prospect: Yes.
You: If you never had to go to work again, would that be okay?
Prospect: Sure. As long as I get a paycheck. (Prospect is creating a vision in his
mind.)
You: Well, how much money would you need every month to replace your take-
home pay, less daycare or commuting expenses? (We are trying to get a
reasonable income goal here.)
Prospect: After taxes, after commuting and gas, and after daycare, I would still
need $20,000 a year.
You: You know how a lot of people are always dieting, drinking energy drinks
like Red Bull, and a lot of people take vitamins and are interested in natural
health?
Prospect: Yes.
You: There is a company called Vitamark that has cool versions of these products
that people really like. They have some cookies that dieters love to eat to manage
their weight, an energy drink about 1/3 the price of Red Bull, but gives you a
better buzz, and lots of vitamins and healthy things people buy from them all the
time.
So let’s go to page 15 of this Freedom Magazine. Hmmm, it says that to earn
$20,000, you would need approximately 150 people using the Vitamark
products, and then you'd never have to go to work again.
Now, you don’t know how to get 150 users of the products now, but you could

3. learn. Hey, you learned to drive a car, learned to be a parent, learned how to do
email, and you can certainly learn a SYSTEM to get 150 people using the
Vitamark products. (This takes away the objection of I don't know how to do it, I
don't know anyone, etc. Many people believe they have to know how to do
everything before they even start learning.)
So what’s going to be easier for you:
Going to work every weekday for the rest of your life, fighting traffic, warehousing
the kids in day care, and begging for the time off for vacations?
Or would it be easer to learn a SYSTEM to get 150 people using Vitamark
products?