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5 Social Media Marketing Trends: Key Takeaways from Social Media Week
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5 Social Media Marketing Trends: Key Takeaways from Social Media Week


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We noticed a handful of hot trends discussed across the various panels and keynotes throughout this year’s Social Media Week. Whether you attended, watched remotely, or missed out on the action all together, we’re hooking you up with the high-level insights you can write home about:

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  • 1. www.liveworld.comMay 20, 2013
  • 2. 1. Content is still KING•  The old blogging adage, “content is king,” still holdstrue in today’s social media landscape. But the typeof content has evolved to include User GeneratedContent as a key part of a brand’s content mix.•  A solid content strategy starts with a great mix ofbroadcast content and continues with around-the-clock user engagement. Readers, fans, customersand followers – everyone wants in on the action,and a “social brand” knows how to engage itsaudience 24/7…and leverage its content.May 20, 2013 2
  • 3. 2. Your fans are your best writers•  Your customers and fans know what’s mostimportant to them. This is the point!•  Stoke the fire with some engagement, or even avirtual event. You can dive into UGC to inform your:May 20, 2013 3MarketingMessagingConsumerFeedbackProductDevelopment
  • 4. 3. Everyone is an influencer•  How would you define an “influencer”? Maybesomeone who has a lot of followers on Twitter? Or,someone with a lot of knowledge and expertise in aparticular field?•  The truth is, anyone and everyone can be highlyinfluential these days, and brands need to treateveryone with that same level of respect. In otherwords, John Q may only have 1,000 followers, butthey are all engaged with his content and a few ofJohn Q’s followers have 1,000,000 followers. Whathappens if one of those “millionaires: retweets JohnQ?May 20, 2013 4
  • 5. 4. Big data is nothing without insightsMay 20, 2013 5•  In the modern age of “big data”, many brands aremissing the point: it’s not about the “big data”, it’sabout the insights gained from analyzing big data.Set yourgoalsDevelop somehypothesesChoose amethodology fordata analysisAnalyze thedataEvaluateyourfindingsMakebusinessadjustmentsRepeatBIG DATA
  • 6. 5. Remember, social media never sleeps•  Whether you are based in New York, Dubai, orHong Kong, if you are a global brand, youraudience never goes to sleep. At LiveWorld, this isa hard reality of our business, and our 24/7/365moderation solution ensures our clients never haveto worry about it.May 20, 2013 6
  • 7. Thank you!Read more social media trends & best practices onwww.liveworld.comMay 20, 2013 7