http://www.liveworld.com We noticed a handful of hot trends discussed across the various panels and keynotes throughout this year’s Social Media Week. Whether you attended, watched remotely, or missed out on the action all together, we’re hooking you up with the high-level insights you can write home about: http://www.liveworld.com/the-blog/social-media-week-nyc-2013-wrap-up/

1. www.liveworld.comMay 20, 2013

2. 1. Content is still KING
• The old blogging adage, “content is king,” still holds
true in today’s social media landscape. But the type
of content has evolved to include User Generated
Content as a key part of a brand’s content mix.
• A solid content strategy starts with a great mix of
broadcast content and continues with around-the-
clock user engagement. Readers, fans, customers
and followers – everyone wants in on the action,
and a “social brand” knows how to engage its
audience 24/7…and leverage its content.
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3. 2. Your fans are your best writers
• Your customers and fans know what’s most
important to them. This is the point!
• Stoke the fire with some engagement, or even a
virtual event. You can dive into UGC to inform your:
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Marketing
Messaging
Consumer
Feedback
Product
Development

4. 3. Everyone is an influencer
• How would you define an “influencer”? Maybe
someone who has a lot of followers on Twitter? Or,
someone with a lot of knowledge and expertise in a
particular field?
• The truth is, anyone and everyone can be highly
influential these days, and brands need to treat
everyone with that same level of respect. In other
words, John Q may only have 1,000 followers, but
they are all engaged with his content and a few of
John Q’s followers have 1,000,000 followers. What
happens if one of those “millionaires: retweets John
Q?
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5. 4. Big data is nothing without insights
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• In the modern age of “big data”, many brands are
missing the point: it’s not about the “big data”, it’s
about the insights gained from analyzing big data.
Set your
goals
Develop some
hypotheses
Choose a
methodology for
data analysis
Analyze the
data
Evaluate
your
findings
Make
business
adjustments
Repeat
BIG DATA

6. 5. Remember, social media never sleeps
• Whether you are based in New York, Dubai, or
Hong Kong, if you are a global brand, your
audience never goes to sleep. At LiveWorld, this is
a hard reality of our business, and our 24/7/365
moderation solution ensures our clients never have
to worry about it.
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7. Thank you!
Read more social media trends & best practices on
www.liveworld.com
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