Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The challenge of selling your own services
1. The Challenge of Selling Your Own Services
!
Before we became entrepreneurs, many of us were
out there promoting and selling for other companies,
so when we started selling our own products and
services, it was a rude shock how different -- and
difficult -- it was.
For instance, I was always the top sales person
when I worked for Pfizer and Hewlett-Packard, but
when I started to put the words and my system
together to try to sell it, it was as though I'd never
done sales before!
I remember stumbling for the words, thinking, How could this be so hard? Why can't I do
this for myself?
The truth is, it is different when you're selling for yourself -- especially for heart-centered
entrepreneurs like us. We're monetizing our mission, our blessing, so we're more on the
line, more vulnerable. We can't expect to have the same detachment we'd have if we
were selling computer parts or even someone else's blessing.
To package, price and sell our expertise, we have to really step out there with courage
and confidence. And in order to get that confidence and courage, I've found you have to
do the following three things:
1. Articulate your offer. What is the transformation that you provide in people's lives?
And how can you describe that transformation in a way that your ideal clients will
resonate with? What are the words that would enable them to know that you're the
teacher, healer, mentor for them?
2. Get clear on your system. What is the system that you use to get results for your
clients? How do you do what you do? Once you're clear on the exact steps that you
use, give your system a name, brand it. That way, it's just as valid as any system a big
company would have.
3. Get ready. Then, you want to prepare yourself by learning proven ways to make your
offer irresistible and present it in any situation you might find yourself in, whether that's
one-on-one, from the stage, over the phone, etc.
Bonus: This is a million-dollar tip. Very early on, you want to set yourself up to offer
your services at a very high-level investment. That way, you're known from the
beginning as a premium provider versus a low-cost leader. I'll talk more about this next
time, but we call this creating the "Upward Spiral". People who invest highly take more
