The memorandum provides draft 30-second and 60-second radio advertisements for Goodwill stores in Laredo, Texas. The draft ads highlight Goodwill's daily shipments of famous brand names, discontinued, and recycled items for home and family at extraordinary savings. They emphasize the store's large inventory, convenient location, and hours of operation seven days a week.

1. MEMORANDUM
To: Marisela Guillen
From: Leti Martinez
Date: May 30, 2007
Subject: Draft 30 and 60 second spots for radio
Marisela, here are some drafts for your consideration.
DRAFT EXAMPLES OF 30 AND 60 SECOND RADIO ADS FOR LAREDO
1. Thirty Seconds: Daily shipments allow Goodwill to bring you famous brand names,
discontinued, and recycled articles, at extraordinary savings for your home and family!
Visit us today at IH10 and Mann Rd, seven days a week, and save, save, save on
hundreds of items! Word Count (42)
Sixty Seconds: Daily shipments allow Goodwill to bring our customers a wide range of
quality products at extraordinary savings. Our large inventory includes famous brand
names, discontinued, and recycled articles for both home and family. Offering you more
variety for less, we invite you to take advantage of our incredible daily offers! Visit us
today at IH10 and Mann Rd., seven days a week, and save, save, save on hundreds of
items! Word Count (70)
2. Thirty Seconds: You never know what hidden treasures await you at Laredo’s Goodwill
store located off IH 35 at Mann exit. With a huge, daily and constantly changing
inventory, we invite you to find, compare, and save, on famous brand names,
discontinued, and “just like new” items for your home and family. At Goodwill, we can’t
wait to save you more!
Word Count (59)
Sixty Seconds: With a huge, daily and constantly changing inventory, you never know
what hidden treasures await you at Laredo’s Goodwill store! We invite you to come, find,
compare, and save! Great deals on unique articles include famous brand names,
discontinued and “just like new” items for your home and family at premium prices.
Located off IH 35, and the Mann Rd. exit, we are open seven days a week; Monday
through Saturday from 8 am to 9 pm and Sunday from 11 am to 7 pm. Goodwill Laredo,
where we can’t wait to save you more! Word count (95)

2. 3. Thirty Seconds: Looking for great bargains and one of a kind items? Look no further!
Laredo’s Goodwill store located off IH 35 at the Mann exit has an exciting assortment of
merchandise to meet all your home and family needs. Goodwill, your best choice for
great selections at bargain prices! New shipments daily. Word Count (51)
Sixty Seconds: Looking for great bargains and one of a kind items? Look no further!
Laredo’s Goodwill store located off IH 35 at the Mann exit offers an exciting assortment
of merchandise for your home and individual family needs. With new shipments daily,
Goodwill is able to bring you famous brand names, discontinued, and recycled articles at
extraordinary savings! Start your search today! We are here to serve you seven days a
week, Monday through Friday, 8 am to 9 pm and Sunday 11 am to 7 pm. Goodwill, your
best choice for great selections at bargain prices! Word Count (96)
4. Thirty Seconds: A daily inventory of name brands, discontinued and “just like new”
articles awaits the savvy consumer at Laredo’s Goodwill Store. Open seven days a week
with easy access off IH35 at Mann Rd, you’ll be amazed at the array of articles for the
home and family at unbeatable prices! Word Count (49)
Sixty seconds: A daily inventory of name brands, discontinued and “just like new”
articles awaits the savvy consumer at Laredo’s Goodwill Store. Located off IH35 at
Mann Rd. you’ll be surprised at the array of articles for the home and family at great
savings to you, our customer. Open for your convenience, seven days a week, Monday to
Saturday, 8 am to 9 pm and Sunday from 11 am to 7 pm. Goodwill wants to be your first
choice for great bargains at unprecedented savings! Word Count (83)
5. Thirty Seconds: At Goodwill, you’ll be surprised at the daily selection of fine articles,
“just like new” and discontinued items. With unbeatable prices and huge inventory we
offer great bargains and great customer service! Stores open Monday through Saturday
from 8 am to 9 pm and Sunday from 11 am to 7 pm. Word Count (51)
Sixty Seconds: At Goodwill, you’ll be surprised at the huge daily selection of fine
articles for home and family at premium prices with great customer service! We offer
enormous savings on famous brands, discontinued items, and “just like new”
merchandise thanks to our unique pricing system. Conveniently located off IH35, Mann
exit, Goodwill Laredo is open seven days a week, Monday to Saturday from 8 am to 9
pm, and Sunday from 11 am to 7 pm for your shopping convenience. Word Count (79)
6. Thirty Seconds: Conveniently located off IH35, Mann exit and open seven days a week,
for your shopping convenience, Goodwill has one of the largest daily selections of
merchandise for your home and family. Become a part of a new shopping experience,
visit us today and save like never before! Word Count (47)
Sixty Seconds: Conveniently located off IH35 at the Mann exit, we are open seven days
a week, Monday through Saturday, 8 am to 9 pm, and Sunday from 11 am to 7 pm.
Goodwill has the largest daily selection of merchandise to accommodate all your
shopping needs for home and family. Our inventory includes a great selection of exciting
top brand items, “just like new” and discontinued items. Become part of a great shopping
experience, visit us today and save like never before! Word Count (81)