This document contains an interview template for founders to provide evidence related to different aspects of validating their business idea and readiness for investment. It asks founders to provide evidence of customer problem fit, solution fit, market size, ability to sell an MVP, customer satisfaction, production capabilities, marketing and distribution strategy, and financial projections. The founder is also advised to get out of the building and run experiments to further validate their idea before updating financial projections and optimizing customer acquisition.

1. INSERT FOUNDERS NAME
INSERT BUSINESS NAME
INTERVIEWS:
PITCHES:

2. Problem-Customer fit Evidence
What evidence do you have that
your target customer has this
problem?
1
Who is your customer?
What problem are you solving for
them?

3. Problem-Solution fit Evidence
What evidence do you have that
customers will purchase the
solution?
2
What solution(s) are you offering
the customer?

4. Proven Market Size Evidence
What evidence do you have of the
market size?
3
How many potential customers
are there?

5. Proven you can sell MVP Evidence
What evidence do you have that
you can sell the MVP?
4
What is your MVP?

6. Customer Satisfaction Evidence
What evidence do you have that
customers are satisfied with the
solution?
5
Describe how satisfied the
customers need to be for the
product to succeed?

7. Proven Production Evidence
What evidence do you have that
you can produce the solution?
6
How will you produce the
solution?

8. Product-Market fit Evidence
What evidence do you have that you
have a repeatable, predictable and
cost effective way to attract
customers?
7
How will you market and
distribute to customers? What is
your customer acquisition cost?
Sales lifecycle?

9. Financial Projections Evidence
What evidence do you have that
your financial projections will be
accurate?
8
What are your financial
projections?

10. Get out of the building and run experiments.
10 Update financial projections
9 Optimise customer acquisition
8 Proven feasible customer acquisition, Proven you can produce at scale
7 Proven customer satisfaction
6 Proven you can repeatably sell solution, Proven can produce solution
5 Update finanical projections
4 Proven can sell MVP, Proven you can create MVP
3 Problem-Solution fit, Create financial model
2 Customer-problem fit, Proven Market Size
1 Identified target customer
Where is your
business on the
investment
readiness scale?