This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for a bakery called Society Bakery. The internal strengths are its good reputation from reviews and charitable actions, while weaknesses are few locations, limited hours, and lack of wedding/tiered cakes. External opportunities include demand for more locations and expanding to other areas, while threats include competition from other bakeries with more locations, hours, and product offerings. The analysis also segments customers and outlines marketing strategies.

1. SWOT Analysis
Location of Factor Type of Factor
Favorable Unfavorable
Internal Strengths: Weaknesses:
•Well known to the public because •There aren’t many locations
of great reviews. established.
•Recognized for it’s actions in •The hours aren’t vary liable.
giving to charity. •Doesn’t do wedding cakes or 3
tier cakes.
External Opportunities: Threats:
•Demand for more locations across •Other bakeries can open for
the DFW Metroplex. longer hours.
•Could also expand further on to •Other bakeries can have many
other places in Texas or even the more locations across the DFW
United States since it is well known Area.
in the nation. •Customers are concerned about
•Could Broaden to do some their sugar content.
Wedding Cakes and 3 tier cakes.

2. Cross Referencing
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2)
1 2 3)
4)
3 4
1)
2)
3)
1 2 4)
3 4

3. Segmentation/Targeting
WHO
• All Ages
HOUSEHOLD INCOME
• $25,000 and Above
COST RANGE
• $0-10
NEED
• Special Ocassion pastries
WANT
• Quality and a wide range selection of
cupcakes.
WHERE
• DFW Location in Greenville and Medical
Center

4. Market Competition
Markets Products
Current New
Current Market Penetration: Product Development:
New Market Development: Diversification:

5. Marketing
Product Price
Place Promotion

6. Perceptual Map
Variety
Location
Taste
Affordability

7. Competition
Competition
La
Radford
Sprinkles Rosette
Cakery
Bakery

8. Competition
• Description: They have a wide variety and unlike Society
Sprinkles Bakery, they do wedding cakes.
• Negative: Only one location in North Texas in Dallas.
La Rosette • Description: Services include Wedding Cakes, Bakery shop,
Cupcakes, Bakery, Birthday cakes, Cake Decorating, and just
in general European Gourmet
Bakery • Negative: Only one location in Richardson, TX.
Radford • Description: Specializes itself in wedding cakes.
• Negative: They deliver within a 20 mile radius, but if they
Cakes will deliver outside the 20 mile radius for a $50 fee.